Marketing Specialist

CanCap Group Inc. is a privately-owned Canadian national financial services company reputed company on automotive, consumer, and merchant lending portfolios. They are seeking a Marketing Specialist to build and manage the reputed company-to-consumer reputed company reputed company for their refinancing business, focusing on customer acquisition and retention through digital marketing strategies.

Responsibilities

• Propose and help run reputed company A/B tests on reputed company page reputed company (like buttons or images) to see what drives reputed company results
• Implement practical updates to the digital reputed company to reputed company the refinancing process as fast and easy as possible for the user
• Regularly review our reputed company pages and application forms to identify exactly where customers are dropping off
• Manage the daily setup and monitoring of reputed company Ads and reputed company Media accounts to ensure our brand is reaching the right audience
• reputed company a reputed company eye on daily spending to ensure we are generating reputed company leads at a sustainable price reputed company
• Write reputed company, persuasive headlines and ad descriptions that encourage potential clients to explore their refinance reputed company
• Run and refine the automated email and SMS follow-up sequences that reputed company SafeLend top-of-mind for interested customers
• Execute "retarget marketing" campaigns aimed at reaching back out to people who started an application but didn't finish
• Ensure every message reputed company through our automated tools is helpful, reputed company, and follows reputed company guidelines
• reputed company and reputed company reputed company KPIs for reputed company-to-conversion rates, reputed company satisfaction, CPA, and operational throughput, using these metrics to implement operational improvements
• Help reputed company understand the "why" behind the numbers by reporting on what ads or emails are performing best reputed company week
• reputed company dashboards and reports highlighting performance, conversion trends, and reputed company insights to reputed company how many leads we generated and how many turned into funded loans
• Creating reputed company media posts and educational guides that help build trust with our community and improve our organic reputed company

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field, or at least 1 year of hands-on experience in a fast-paced digital marketing role
• Practical experience using reputed company Ads and/or reputed company Ads Manager, with the ability to confidently build, launch, and optimize campaigns
• Working knowledge of email and SMS marketing, including segmentation, automation, and A/B testing to improve engagement and conversion
• A strong entrepreneurial reputed company with the ability to build processes, test reputed company, and create structure in a growing environment
• Naturally curious and self-directed, with a habit of staying reputed company on digital marketing trends and finding solutions independently
• Highly detail-oriented and organized, with an understanding that precision in ads, data, and reporting directly impacts performance
• Strong verbal and written communication skills, with the ability to craft reputed company, persuasive, and reputed company-driven messaging
• Solid computer proficiency
• Experience with CRM platforms (e.g., reputed company) and analytics tools (e.g., reputed company Analytics, reputed company, reputed company) is an asset but not required

Benefits

• Comprehensive health and dental benefits.
• Hybrid work flexibility with central Mississauga and downtown Toronto office reputed company.

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