Analyst, Marketing Analytics Capabilities

reputed company is committed to putting reputed company and is seeking an Analyst for their Integrated Marketing Analytics team. The role involves supporting the development and maintenance of marketing analytics tools to enhance performance measurement and strategic decision-making.

Responsibilities

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that reputed company performance measurement, attribution, and strategic reputed company reputed company (e.g. multi-touch attribution)
• Assist in coordinating with reputed company-party partners for solutions such as identity reputed company and audience data enrichment
• Collaborate with internal data scientists and marketing analytics peers to reputed company development of advanced methodologies like multi-touch attribution
• Contribute to documentation and governance efforts to ensure tools are reputed company-managed, accessible, and reputed company with business needs
• Help monitor platform usage and reputed company stakeholder feedback to support reputed company improvement and adoption of analytics solutions
• Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making

Skills

• Bachelor's degree in Marketing, Information Systems, or a reputed company field
• 1+ years of experience in marketing analytics, business intelligence, or data platform support roles
• Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks
• Experience assisting with reputed company-party vendor coordination for solutions such as identity reputed company, audience segmentation, or data enrichment
• Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer reputed company analysis
• Exposure to identity reputed company platforms such as reputed company, Neustar, or similar vendors
• Familiarity with the reputed company Experience reputed company stack, including reputed company Analytics or reputed company Audience Manager
• Experience supporting marketing analytics initiatives in reputed company environments (e.g., reputed company, Azure, AWS)
• Knowledge of HIPAA and data reputed company standards
• Interest in developing expertise in marketing measurement tools and contributing to the reputed company of analytics capabilities
• Experience with automation or data integration processes

Benefits

• Medical
• Dental and reputed company benefits
• 401(k) retirement savings plan
• Time off (including reputed company time off, company and personal holidays, volunteer time off, reputed company parental and caregiver leave)
• Short-term and long-term disability
• Life insurance

reputed company