[Remote] Revenue Operations Analyst - Marketing

Note: The job is a remote job and is open to candidates in USA. insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. They are seeking a Marketing Operations Analyst to transform marketing data into actionable insights that drive pipeline growth and revenue impact, partnering with marketing leaders to establish KPIs and ensure data quality across systems. Responsibilities • Build and maintain marketing analytics infrastructure that enables data-driven decision making across demand generation, content, and growth initiatives • Create actionable dashboards and reports that answer critical questions: Which campaigns drive qualified pipeline? How do different channels perform across the funnel? Where should we invest next quarter? You'll translate complex data into clear stories that influence marketing strategy and budget allocation • Partner with marketing leaders to understand their goals and translate them into measurable frameworks • Establish KPIs, build tracking mechanisms, and create regular reporting rhythms that keep teams focused on what matters • Measure performance and provide rapid insights that enable in-flight optimization • Ensure marketing data quality and governance across systems • Audit data flows between Pardot and Salesforce, identify gaps in tracking, and work with our GTM Systems Analyst and engineering partners to improve data capture and integration between platforms • Conduct ad-hoc analyses that uncover opportunities and solve problems Skills • Strong analytical foundation with 2-4 years of experience in marketing analytics, operations, or business intelligence • Proficiency with Salesforce and Pardot reporting capabilities • SQL skills and comfort with data analysis tools • Marketing acumen and curiosity about how marketing drives growth • Communication skills that make data accessible • Self-direction and problem-solving orientation • Pardot certification or deep expertise with Pardot reporting and engagement studio • Experience with attribution modeling or marketing mix analysis • Familiarity with data visualization tools (Power BI) • Python or R for statistical analysis • Understanding of ABM or account-based marketing workflows in Pardot • Experience in B2B SaaS environment Company Overview • insightsoftware is the most comprehensive provider of solutions for the Office of the CFO. It was founded in 2018, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job Apply tot his job Apply To this Job