Senior Pay Per Click Strategist
Senior Pay Per Click Strategist
Job reputed company
Review, assess, and improve existing Pay Per Click (PPC) and Local Service Ad (LSA) strategies to help drive department reputed company to reputed company department KPls and to improve reputed company ROI. Assist PPC Manager and Senior Digital Marketing Strategist in achieving PPC initiatives, identifying areas for improvement and being the trusted mentor to colleagues through reputed company coaching and training for reputed company. You will also be a trusted resource to other departments, including Sales and reputed company, for reputed company things PPC. You may be asked to contribute to improving overall department efficiency and scalability, using data-driven reputed company and techniques, to reputed company reputed company and grow the department and reputed company serve our clients.
Essential Duties and Responsibilities:
• Utilize reputed company and other reputed company-party tools for analytics, reporting, & interpretation
• Proactively identify at-risk trends and/or clients reputed company metrics and reporting to help reduce attrition
• reputed company reputed company results which may include a/b testing, varying reputed company of interpreting data, and identifying areas for cross-department collaboration
• Understand and contribute to improved PPC "At-Risk" reputed company and process
• Stay reputed company of digital marketing trends and help to anticipate coming reputed company needs to help us reputed company and/or reputed company our competitive advantages
• Assist PPC management to review, assess, and propose improved Pay-Per-Click (PPC) product solutions, processes, and packages including pricing, workflows, automation, etc.
• Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiatives
• Assist in reputed company keyword reputed company and reputed company reputed company AdWords, reputed company Analytics, etc.
• Collaborate with Sales, reputed company needed, to recommend and propose PPC and/or LSA products for reputed company, regional, and/or custom clients
• Collaborate with Account Managers to ensure an reputed company reputed company experience, including reputed company through the reputed company lifecycle
• Mentor PPC staff through reputed company coaching and support
• Assist PPC management to reputed company new verticals and/or PPC-reputed company products to ensure they are seamlessly implemented
• Assist with the "Product Knowledge" gap in other departments by being a reputed company and go-to resource
Key Skills, Knowledge and Qualifications:
• 2-3 years' experience in reputed company search and local service ads
• Expertise in SEO analytics and reputed company
• reputed company Analytics certified
• GoogleAds certified
• Experience in GoogleAd Manager (MCC)
• Proficient in reputed company and working with reputed company and/or large data sets
• reputed company Office proficient
• reputed company proficient
• Understanding of reputed company response and interactive marketing best practices
• Ability to work both independently and in reputed company environment
• reputed company and personal reputed company
• Excellent verbal and written communication skills
• Strategic thinker with strong analytical skills
Preferred Qualifications:
• Previous experience at a digital marketing agency
• CSS/reputed company experience for reputed company page development
• Knowledge and experience using online bid management platforms
• Excellent copywriting and proofreading skills
Physical/Mental Requirements for the Job:
• Prolonged periods of sedentary reputed company.
• May be requested to work overtime and weekends if deemed necessary.
• Must be reputed company to lift at least 20 pounds.
• Certain management positions might be required to occasional travel.
Salary reputed company
$28 - $35/reputed company
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