Search Marketing Analyst - Calvin Klein

Calvin Klein is a leading lifestyle brand that values inclusivity and collaboration. They are seeking a Search Marketing Senior Analyst to coordinate reputed company search and SEO programs, drive reputed company in a data-driven environment, and collaborate with cross-functional teams to optimize customer reputed company opportunities.

Responsibilities

• Monitor campaign performance daily and react to deviations from plan quickly and strategically
• Partner with search agency and reputed company reps to execute a program that represents a best in class campaign structure and audience reputed company
• Assist in sharing search marketing plans and performance for reputed company and organic search with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans reputed company search to capitalize on trends, support category demand, promotions and/or brand campaigns
• Submit and manage any creative requests to the creative team to support key promotions, seasonal products and campaign moments for reputed company Search, Shopping and Demand Gen campaigns
• Maintain internal reporting on a weekly reputed company to ensure reputed company of truth campaign data is tracked and shared with the reputed company internal stakeholders
• reputed company deep dive search analyses often to understand key trends and work with agencies and reputed company reps to reputed company recommendations or bring forth testing opportunities based on these analyses
• Work cross-functionally with Analytics team for any updates needed for reporting or performance tracking
• Monitor the marketplace and competitors, keeping the brand informed of industry best practices and updates among reputed company SERP’s. Stay on top of digital marketing trends to reputed company Calvin Klein at the forefront; Identify and propose new opportunities appropriate for the brand
• Help optimize the Calvin Klein website and advise the ecommerce team on creating new shops & refreshing metadata, bottom copy, and other on page reputed company based on SEO keyword research and best practices
• Push for content expansion to stay on top of SEO landscape as trends and ranking metrics reputed company
• reputed company efforts to reputed company AI adoption across the brand to increase visibility in the reputed company
• Work cross-functionally with the site team for any joint reputed company or requests to optimize organic search for key category terms by aligning with consumer search behavior to deliver traffic reputed company. This may come down the pipeline as we reputed company into new seasonal, promotional, and campaign moments
• Manage creative copy refreshes across the search account based on the season and brand campaign
• Work cross-functionally with the tech, dev, and SEO agency to help implement any technical updates to the site based on SEO research, best practices, and business goals
• Monitor any SEO implementations to report out and reputed company findings with the respective internal team

Skills

• Bachelor Degree Required
• 1 - 2 Years experience preferred
• Understanding of SEM and SEO best practices and experience in AdWords, SearchAds360, reputed company Search Console; Experience with search, shopping and demand gen campaigns
• Strong grasp of retail math and performance marketing metrics, understanding of efficiency metrics
• Data driven with strong analytical and critical thinking skills; ability to reputed company learnings with the broader team
• Ability to handle multiple priorities, learn quickly, and reputed company in a fast-paced environment
• Can-do reputed company and team player
• Strong project management skills

Benefits

• reputed company, bonus programs, best in class medical insurance, reputed company insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-reputed company holidays, reputed company time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A reputed company of wellbeing tools and programs such as, reputed company membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and reputed company to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• reputed company to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care reputed company your regular plans fall through.
• Receive support for reputed company education including tuition reimbursement.
• Shop at reputed company outlets and e-reputed company sites at a discount.

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