Analyst 1-3, Marketing

Bendix Commercial Vehicle Systems LLC is seeking a Marketing Analyst to support and advance product marketing effectiveness across various channels. The role involves developing Tactical Marketing Plans, driving content creation, and collaborating cross-functionally to ensure impactful marketing initiatives.

Responsibilities

• Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed
• Develop product messaging including features, benefits, and limitations tailored to target audiences
• Build and maintain M‑SME expertise for assigned product lines
• Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms
• Represent Bendix at trade shows, customer meetings, demos, and industry events
• Conduct market research and summarize insights for internal stakeholders
• Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.)
• Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image
• Participate in marketing projects, support cross‑functional collaboration, and contribute as a productive team member
• Support customer interactions in alignment with Sales and Marketing leadership

Skills

• Understanding of fundamental marketing practices, tools, and B2B methodologies
• Basic knowledge of sales strategies and database/query tools
• 1–3 years in marketing, product marketing, sales, product management, or business development
• Foundational strategic thinking
• Strong communication, analytical, and problem-solving abilities
• Intermediate level with Microsoft Office, software packages (BW and SAP reporting)
• Foundational familiarity with Adobe Suite, Copilot, and digital research tools
• Capable of writing basic copy and supporting collateral design
• Ability to manage multiple priorities professionally and collaboratively
• Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies
• Intermediate database/query tool knowledge
• 3+ years in product marketing, sales, product management, or business development
• Experience marketing technical/industrial products required
• Excellent communication and copywriting skills
• Strong problem-solving and analytical abilities
• Intermediate project management skills (budgets, timelines, notes, reporting)
• Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools
• Advanced understanding of marketing tools, methodologies, B2B strategies, and research techniques
• Strong knowledge of sales strategies and customer decision processes
• 5+ years in product marketing, sales, product management, or business development
• Experience marketing technical/industrial products required
• Commercial vehicle or heavy industrial equipment experience required
• Proven experience building strong customer and stakeholder relationships
• Advanced written, verbal, and messaging skills
• Advanced analytics and project management skills
• Ability to manage multiple high-priority tasks independently
• Skilled at creative strategy, collateral development, and brand consistency
• Strong cross-functional collaboration and influence across all organizational levels
• Strong understanding of AI use in marketing (content, automation, analysis) and its limitations
• Ability to translate VOC into actionable marketing plans
• Bachelor's degree in Marketing, Business Administration, or related field is required
• Basic familiarity with commercial vehicle industry
• Industrial/technical product experience preferred
• Commercial vehicle or heavy industrial equipment experience preferred
• Master's/MBA preferred
• Digital Marketing certification a plus
• Digital marketing/SEO/automation skills a plus
• Experience marketing technical/industrial products required

Benefits

• Employees (and their eligible dependents) will be eligible to enroll in group healthcare plans that offer medical, dental, vision, and basic life and disability insurance.
• Employees will also be able to enroll in our company’s 401k plan.
• Employees will also receive 120 hours of vacation leave and 40 hours of Personal Paid Absence every year.
• Employees will also enjoy 12 paid holidays, and 1 floating holiday throughout the calendar year, subject to relevant terms outlined in the employee handbook.
• 6 weeks of paid parental leave will also be available for use.
• Hired applicant will be able to purchase company stock, subject to the relevant plan documents and annual bonuses based on achievement of certain metrics of up to 4% of annual salary.

Company Overview