Marketing Automation Specialist

Lafayette Federal Credit Union is a recognized employer dedicated to excellence and community service. They are seeking a Marketing Automation Specialist to implement and optimize HubSpot tools to enhance lead generation, member communication, and overall member engagement.

Responsibilities

• System Architecture Design, and Administration
• Support the primary architect in developing and documenting the HubSpot system design
• Provide input on design decisions to ensure scalable solutions that integrate with existing systems
• Design and configure custom objects and properties in HubSpot for assigned sections
• Process and Workflow Design
• Collaborate with the team to design and document workflows, pipelines, and automation processes
• Ensure that designed processes meet business requirements and support operational efficiency
• System Buildout and Implementation
• Implement HubSpot system components, including pipelines, workflows, and automation
• Ensure alignment of technical aspects with the overall architecture and business requirements
• Assist with special projects and initiatives as needed
• Marketing and Sales Support
• Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation
• Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs
• Execute email marketing campaigns, including building email templates, segmentation, and A/B testing
• Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting
• Reporting and Analytics
• Define reporting requirements and develop custom reports and dashboards
• Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools
• Ensure data integrity and accuracy for reporting and analytics purposes
• Integration Development and Data Management
• Assist in defining and implementing integration strategies using iPaaS and custom-built solutions
• Ensure seamless data flow between HubSpot and other systems
• Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information
• Training, Support, and Stakeholder Communication
• Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs
• Assist in developing training guides and FAQs for credit union staff
• Best Practices, Quality Assurance, and Administration
• Apply best practices and standards for HubSpot implementation
• Participate in testing and validation to ensure the system meets business requirements
• Stay updated on the latest HubSpot features, tools, and industry best practices
• Provide day-to-day administrative support for the HubSpot platform

Skills

• Bachelor's degree in marketing, Business, or a related field
• At least one (1) year of experience working with HubSpot as a specialist or administrator
• In-depth knowledge of HubSpot's CRM and marketing automation features
• Strong analytical skills and the ability to track and interpret marketing metrics
• Experience with HubSpot integrations, data management, and ensuring data accuracy
• Excellent communication and collaboration skills
• HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus

Benefits

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program and more!

Company Overview

Company H1B Sponsorship