Analyst 1-3, Marketing

Knorr-Bremse, through its Bendix brand, has been a leader in braking technologies for 90 years. The Analyst 1-3, Marketing role involves supporting product marketing efforts across various channels, developing marketing plans, and collaborating with cross-functional teams to enhance customer engagement and business growth.

Responsibilities

• Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed
• Develop product messaging including features, benefits, and limitations tailored to target audiences
• Build and maintain M-SME expertise for assigned product lines
• Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms
• Represent Bendix at trade shows, customer meetings, demos, and industry events
• Conduct market research and summarize insights for internal stakeholders
• Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.)
• Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image
• Participate in marketing projects, support cross-functional collaboration, and contribute as a productive team member
• Support customer interactions in alignment with Sales and Marketing leadership

Skills

• Bachelor's degree in Marketing, Business Administration, or related field is required
• 1–3 years in marketing, product marketing, sales, product management, or business development
• Understanding of fundamental marketing practices, tools, and B2B methodologies
• Basic knowledge of sales strategies and database/query tools
• Strong communication, analytical, and problem-solving abilities
• Intermediate level with Microsoft Office, software packages (BW and SAP reporting)
• Foundational familiarity with Adobe Suite, Copilot, and digital research tools
• Capable of writing basic copy and supporting collateral design
• Ability to manage multiple priorities professionally and collaboratively
• Experience marketing technical/industrial products required
• Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools
• Advanced written, verbal, and messaging skills
• Advanced analytics and project management skills
• Ability to manage multiple high-priority tasks independently
• Strong cross-functional collaboration and influence across all organizational levels
• Basic familiarity with commercial vehicle industry
• Industrial/technical product experience preferred
• Co-op/intern experience acceptable
• Commercial vehicle or heavy industrial equipment experience preferred
• Master's/MBA preferred
• Digital Marketing certification a plus
• Understanding of AI's role in marketing and its limitations
• Digital marketing/SEO/automation skills a plus
• Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies
• Intermediate database/query tool knowledge
• Understanding of commercial vehicle industry segments (OE, Fleet, Aftermarket) and key competitors
• Knowledge of braking systems, CMS, compressors, air dryers, wheel ends

Benefits

• Paid Vacation & Holiday Paid Time Off
• 401k Plan with Company matching
• Retirement Savings Plan
• Educational Assistance Program (Tuition Reimbursement)
• Wellness Program and incentives
• Hybrid Work policy
• On-Site Fitness Center
• On-Site Cafeteria with Healthy menu options
• Health and Welfare Insurance Benefits that start on your 1st day of employment
• Company-Paid Benefits: Basic Life Insurance
• Basic Accidental Death and Dismemberment (AD&D) Insurance
• Short Term Disability
• Business Travel Accident Insurance
• Employee Assistance Program (EAP)
• Voluntary Employee-Paid Benefits: Medical and Prescription insurance
• Dental insurance
• Vision insurance
• Supplemental Life Insurance Plans
• Supplemental AD&D insurance for Employee and Family
• Long Term Disability
• Accident Plan
• Critical Illness Plan
• Hospital Indemnity Plan
• Legal
• Identity Theft and Fraud Protection

Company Overview