[Remote] Social Media Specialist, Hotels

Note: The job is a remote job and is open to candidates in USA. Kinship is a company focused on social media marketing for the hospitality industry, and they are seeking a Social Media Specialist. The role involves developing engaging content, managing social media platforms, and fostering connections with partners to enhance brand presence and engagement.

Responsibilities

• Cultivate career path and actively seek professional development opportunities alongside the company
• Tell us what we do not know with regular candor
• Brainstorm and innovate to improve company, job, and partners
• Promote a “story first” approach in all we do
• Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
• Keep up to date on current trends within the represented industries of the agency
• Develop a keen understanding of measurement and reporting tools
• Evaluate and recommend social media software and platforms
• Maintain an understanding of partners’ brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners
• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences
• Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines
• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Content creation
• Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets
• Own, produce and capture content for monthly photo and video shoots
• Assist in photography and videos needs upon request from Strategists
• Curate user generated content
• Develop IG stories for partners upon request from the Strategists
• Develop narrative on social media sites in order to: promote learning (evoke, position, inform)
• Influence Choices (persuade, direct, incent)
• Enhance (reward, enhance, elicit)
• Facilitate (recognize, enable, simplify)
• Foster connections (create, curate, amplify)
• Serve as an Account Lead for account teams leading integrated marketing and serving as a parter liaison
• Support & monitor partner platforms
• Pay close attention to:
• Audience growth and acquisition
• Social influencer and blogger relations opportunities
• Four wall integration
• Ad spend
• Analytics and optimization
• Assist in creating strategies for proactive outreach and engagement
• Maintain lists of audiences, including relevant businesses, events, etc
• Brainstorm and develop monthly strategy for social media tags and inclusions
• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presences
• Respond to comments/mentions on client posts
• Respond to posts/mentions/tags on client platforms
• Respond to direct messages on client platforms
• Respond to check-ins/location tags on client platforms
• Respond to hashtags on client platforms
• Social engagement with earned PR audiences
• Social engagement with event audiences
• Social engagement with neighboring business/location audiences
• Imagine and execute “social moments,” including:
• Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales)
• Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve
• Influencers - Develop online influencer programs
• Brainstorm and develop monthly strategy with social media team
• Report overview of social media influencer results with social media team
• Maintain and update Kinship influencer lists
• Assist in securing influencers for partners upon request of the Strategists
• Engage regularly with influencers for each partner
• Send influencer reports to partners after their experience is complete
• Complete monthly Insights reports for partners as requested
• Assist with reporting (content calendars, engagement feedback, influencer reports) as requested
• Perform duties and tasks directed by Senior Leaders

Skills

• Cultivate career path and actively seek professional development opportunities alongside the company
• Tell us what we do not know with regular candor
• Brainstorm and innovate to improve company, job, and partners
• Promote a 'story first' approach in all we do
• Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
• Keep up to date on current trends within the represented industries of the agency
• Develop a keen understanding of measurement and reporting tools
• Evaluate and recommend social media software and platforms
• Maintain an understanding of partners' brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners
• Find opportunities to help evolve and share Kinship's own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences
• Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines
• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Content creation
• Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets
• Own, produce and capture content for monthly photo and video shoots
• Assist in photography and videos needs upon request from Strategists
• Curate user generated content
• Develop IG stories for partners upon request from the Strategists
• Develop narrative on social media sites in order to: promote learning (evoke, position, inform)
• Influence Choices (persuade, direct, incent)
• Enhance (reward, enhance, elicit)
• Facilitate (recognize, enable, simplify)
• Foster connections (create, curate, amplify)
• Serve as an Account Lead for account teams leading integrated marketing and serving as a partner liaison
• Support & monitor partner platforms
• Pay close attention to audience growth and acquisition
• Social influencer and blogger relations opportunities
• Four wall integration
• Ad spend
• Analytics and optimization
• Assist in creating strategies for proactive outreach and engagement
• Maintain lists of audiences, including relevant businesses, events, etc
• Brainstorm and develop monthly strategy for social media tags and inclusions
• Engage with partners' social media communities, helping to increase our partners' online engagement and digital presences
• Respond to comments/mentions on client posts
• Respond to posts/mentions/tags on client platforms
• Respond to direct messages on client platforms
• Respond to check-ins/location tags on client platforms
• Respond to hashtags on client platforms
• Social engagement with earned PR audiences
• Social engagement with event audiences
• Social engagement with neighboring business/location audiences
• Imagine and execute 'social moments,' including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales)
• Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve Influencers - Develop online influencer programs
• Brainstorm and develop monthly strategy with social media team
• Report overview of social media influencer results with social media team
• Maintain and update Kinship influencer lists
• Assist in securing influencers for partners upon request of the Strategists
• Engage regularly with influencers for each partner
• Send influencer reports to partners after their experience is complete
• Complete monthly Insights reports for partners as requested
• Assist with reporting (content calendars, engagement feedback, influencer reports) as requested
• Perform duties and tasks directed by Senior Leaders

Company Overview