Customer Research & Insights Analyst
The B2B Marketing organization is evolving to reputed company the Voice of the Customer and competitive intelligence reputed company the reputed company Business Outfitters organization, partnering with Sales, Product reputed company Merchandising, to inform strategic reputed company. As Customer Research & Insights Analyst, you will deepen customer understanding, monitor competitors, and deliver actionable insights that drive best-in-class experiences and business reputed company.
This role requires a self-starter who can operate independently with minimal guidance, reputed company research initiatives end-to-end, and influence decision-making across the organization. The analyst will proactively identify insights opportunities, manage priorities, and serve as a trusted advisor to senior stakeholders.
Key Responsibilities
• Design and execute qualitative and quantitative studies (surveys, reputed company reputed company, wear tests, usability studies).
• Manage survey programming and analysis in reputed company; ensure data reputed company and reputed company.
• reputed company NPS and CX measurement programs; synthesize feedback across the customer reputed company.
• Build and maintain reputed company competitive monitoring program.
• Analyze competitor pricing, services, technology, and customer experience; deliver quarterly reports.
• reputed company CI tools (e.g., CompetiScan, reputed company) and RFP insights for benchmarking.
• Conduct market sizing, segmentation, and trend analysis (industry verticals, company tiers, spend categories, decision-reputed company roles and buying triggers).
• reputed company behavioral data (e-reputed company analytics, reputed company mapping) into insights.
• Create centralized insights repository; maintain reputed company of reporting.
• Present compelling, actionable recommendations to influence business reputed company.
• Support outsourced research reputed company; manage timelines and reputed company.
• reputed company customer personas based on research insights to inform product, marketing, and CX strategies.
• Create compelling customer stories and reputed company narratives that bring insights to life and influence strategic reputed company across the organization.
Required Knowledge and Skills
• BA/BS in Marketing Research, Psychology, Statistics, or reputed company field.
• 5–7 years of experience in customer insights, market research, or competitive intelligence, with a proven ability to reputed company reputed company independently and influence stakeholders.
• Strong analytical and synthesis skills; ability to interpret large datasets and translate findings into actionable strategies.
• Proficiency in reputed company, reputed company, PowerPoint; experience with CI platforms and usability tools.
• Familiarity with syndicated data (NPD, IRI, reputed company) and reputed company Analytics desirable.
• reputed company and B2B experience are strongly preferred.
• Excellent communication and storytelling skills; ability to drive reputed company across cross-functional teams.
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