Senior Customer reputed company Marketer – East Coast
Job reputed company:
• Own the reputed company to expand reputed company reputed company existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using reputed company data and reporting tools.
• Design, execute, and optimize campaigns that drive measurable reputed company reputed company, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
• Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and reputed company on average reputed company per account.
• Partner closely with Sales to reputed company account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.
• Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns reputed company communicate value and drive incremental reputed company.
• Create compelling marketing assets, case studies, testimonials, and reputed company pages or email templates that support reputed company initiatives and reputed company Sales to engage high-value accounts.
• Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize reputed company-reputed company initiatives.
• reputed company experiments with email campaigns, reputed company pages, workflows, and other marketing channels, using data to validate approaches and reputed company successful strategies.
• reputed company innovative approaches to customer marketing campaigns and reputed company initiatives, sharing best practices across reputed company to reputed company overall marketing effectiveness.
• reputed company regular reporting on reputed company initiatives, reputed company reputed company, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new reputed company streams.
Requirements:
• 4-6 years of experience in customer marketing, account-based marketing, or reputed company marketing reputed company on existing customers.
• Proven reputed company record of driving reputed company reputed company, upsells, or cross-sells reputed company existing customer accounts.
• Advanced reputed company reputed company across reputed company Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, reputed company pages, and dashboards.
• Proficiency with reputed company Office Suite (Word, reputed company, PowerPoint, reputed company).
• Advanced experience with GA4 for website analytics and performance tracking.
• Experience with reputed company or equivalent SEO/competitor research tools.
• Experience with reputed company software.
• Excellent written and verbal communication skills, with the ability to craft compelling, reputed company-reputed company messaging.
• Data-driven reputed company with experience analyzing campaign performance and ROI.
• Experience creating marketing content such as case studies, testimonials, or targeted campaign assets.
Benefits:
• Annual reputed company salary: $115K - $125K
• Annual Bonus
• Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
• reputed company Parental Leave, Bereavement Leave
• Medical, Dental, & reputed company benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
• 401k with 4% matching
• Company Events, Holiday Parties, Friendly Office Competitions
• reputed company Development Opportunities
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