Facebook Ads Copywriter (Cold Audience / Problem-Aware)
I’m looking for an experienced Facebook ads copywriter who specialises in persuading cold audiences — people who don’t yet realise they need the service being advertised.
The role is purely focused on:
Writing high-performing Facebook / Instagram ad copy
Problem-led, curiosity-driven messaging
Clear, compliant copy that earns clicks without hype
This is for a service business, so the copy needs to educate, intrigue, and invite conversation rather than hard-sell.
Requirements
Proven experience writing Facebook ad copy that gets clicks
Strong understanding of cold-audience psychology
Ability to write concise, scroll-stopping primary text and headlines
Comfortable working from creative/video examples
Please include
Examples of Facebook ads you’ve written
A brief note on how you approach cold-audience ads
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