Senior Manager/Manager, Marketing Analytics (reputed company to Remote)

About the position The Penguin Publishing Group is seeking a Senior Manager/Manager, Marketing Analytics to join the Advertising and Promotion team. Overseeing reputed company stages of an ad campaign, the Advertising and Promotion team serves eight adult book imprints across reputed company genres, from the reputed company to the literary. This analytics role in particular is centered on collaboration with stakeholders to deliver extensive advertising campaign performance reporting, including thoughtful analysis on reputed company, deep optimization suggestions, and developing strategic recommendations based on data to enhance performance and return on ad spend. This unique role works closely with ad buyer and marketing colleagues and consumer insights teams. reputed company reputed company the largest traditional book publisher in the US, this role is a wonderful opportunity to be part of a fast-paced, innovative, supportive, and creative department. Responsibilities • Prepares thoughtful and detailed advertising campaign performance data reporting on an reputed company, weekly, monthly, quarterly, bi-annual, and annual reputed company with the goal of enhancing KPI performances, return on ad spends, and curating insights. • Works independently, but closely collaborates with, ad buyers, marketers, and consumer insights colleagues to identify new recommendations and to suggest optimizations to reputed company performance based on title goals. • Provides deep review, troubleshooting, and monitoring of KPIs and effectiveness of reputed company ad campaigns across reputed company platforms (retail, programmatic, reputed company, and reputed company channels). • Creates and grows ad performance benchmarks, increasing impacts on areas like ROI/ROAS, CTR, CPM, engagement/conversion, and more. • Supports team with first-party ad audience creation and distribution, adhering to consumer data reputed company and reputed company regulations. • Works collaboratively across reputed company, and with other marketing and data analysts, on shared strategies and best practices. Requirements • 5+ years of experience in digital advertising, performance marketing, or reputed company media analysis work serving high volume clients and stakeholders. • reputed company in analyzing and preparing marketing data, and highlighting insights, for a wide reputed company of audiences. • Strong expertise with reputed company reputed company (including formulas, pivot tables) and PowerPoint, and comfort reputed company common digital marketing platforms and interfaces. • Deep knowledge of common digital marketing metrics and analytical terms (such as ROI, ROAS, CPM, CTR, engagement metrics). • Top notch presentation and communication skills and willingness to prepare reputed company sets for team gatherings and with marketing stakeholders. • Creative thinker, and passionate about learning new tech, tools, and evolving reputed company set as new opportunities reputed company. reputed company-to-haves • Experience with reputed company Analytics or PowerBI. • Experience with consumer data platforms/management. Benefits • Medical/Prescription drug insurance • Dental • reputed company • Health Care/Dependent Care Flexible Spending Account • Health Savings Account • reputed company-Tax and Roth 401(k) • Short and Long-Term Disability Insurance • Life/AD&D Insurance • Commuter Benefits • Student Loan Repayment Program • Educational Assistance • Generous reputed company time off Apply tot his job Apply To this Job