Paid Media Strategist & Buyer (Meta + Google)

About Lower Cross Lower Cross is a modern digital growth firm built to fix what traditional agencies broke. We partner with ambitious brands and private equity-backed businesses to drive measurable growth through smarter paid media, performance strategy, and efficiency. Every decision we make ties back to contribution margin, not vanity metrics The Role We’re looking for a world-class Paid Media Strategist who can own accounts end-to-end that will be leading client calls, building strategy, managing execution, and optimizing performance across Meta and Google. This isn’t a siloed media buyer role, it’s a client-facing strategic partner position where you’ll collaborate directly with the founder and senior talent. You Will: • Lead client communication and performance reviews with confidence and clarity. • Build and execute paid media strategies that drive measurable profit (not just ROAS). • Manage campaign setup, structure, optimization, and creative testing across Meta Ads Manager and Google Ads (Search, PMax, YouTube). • Collaborate with analytics, creative, and FP&A to align media performance with business outcomes. • Stay ahead of algorithm changes, betas, and platform updates and bring proactive ideas to the table. • Translate performance data into actionable insights for clients and leadership. • Contribute to the growth of Lower Cross’ marketing intelligence systems and proprietary tools. You Have: • 4+ years of experience running Meta and Google Ads at significant scale ($500K+/month combined). • Experience in an agency, performance consultancy, or high-growth DTC brand. • A deep understanding of CAC, MER/aMER, LTV:CAC, and contribution margin. • Exceptional client communication and presentation skills. • Curiosity, accountability, and relentless drive to improve results. • (Bonus) Familiarity with Funnel.io, Northbeam, GA4, and Looker Studio. • (Bonus) Experience with automation tools, Slack reporting, or scripting workflows. Why Join Lower Cross You’ll be part of a small, senior team redefining how modern brands grow. We operate more like a hedge-fund-meets-agency than a traditional shop. We also iterate fast, think deeply, and care about performance and people in equal measure. Competitive salary + performance bonus, remote work, and the opportunity to grow into a leadership role as the firm scales. To Apply: Submit your resume and a short note on the most impactful campaign you’ve run, what the challenge was, what you did, and the business outcome. Job Type: Full-time Base Pay: $100,000.00 - $125,000.00 per year Work Location: Remote Apply tot his job Apply To this Job