[Remote] Influencer & PR Coordinator
Note: The job is a remote job and is open to candidates in USA. MICHE Beauty is a company dedicated to simplifying haircare for all individuals, focusing on clean and effective solutions. They are seeking an Influencer & PR Coordinator to manage public relations efforts, support the TikTok affiliate program, and engage with influencers to enhance brand presence.
Responsibilities
• Manage and organize our PR list to ensure it remains current
• Scout new and promising influencers on Instagram and TikTok that align with our brand
• Reach out to influencers via email for PR gifting opportunities and manage ongoing communication
• Coordinate with the shipping team to ensure PR packages are sent out smoothly and on time
• Follow up with influencers after they receive PR, confirming delivery, gathering feedback, and encouraging organic content
• Track PR acceptance rates, responses, and monitor who is posting organically
• Maintain an influencer tracking sheet with contact information, communication history, and content status
• Assist in managing our TikTok affiliate program by scouting new affiliate creators, reaching out, and onboarding them
• Monitor affiliate performance on TikTok, including sales, content frequency, engagement, and GMV
• Identify high-performing affiliates and analyze content types that drive conversions
• Manage the TikTok affiliate creator messages chat, sharing updates, answering questions, and keeping affiliates engaged
• Communicate regularly with affiliates to ensure alignment with brand messaging and provide support
• Report weekly or monthly on affiliate activity, content performance, and its impact on sales and profit
• Stay informed about TikTok trends and emerging creators who could become valuable partners
• Monitor influencer and affiliate pages for organic content and mentions of the brand
• Collect insights and organize them into simple reports, detailing who posted, what performed well, and audience reactions
• Stay up to date on social trends, new platforms, and creators to keep our brand ahead of the curve
Skills
• Strong understanding of social media platforms, particularly Instagram and TikTok
• Excellent communication and organizational skills
• Ability to work independently and manage multiple tasks effectively
• Experience in influencer marketing or public relations is a plus
Company Overview
• Founded in 2016, MICHE Beauty is on a mission to simplify haircare for individuals of all hair types. It was founded in 2016, and is headquartered in Lanham , Maryland , US, with a workforce of 2-10 employees. Its website is https://www.michebeauty.com/.
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