[Remote] Social Strategy Director

Note: The job is a remote job and is open to candidates in USA. Curiosity is an independent creative solutions agency based in Cincinnati, seeking a Social Strategy Director to lead and enhance their social and influencer discipline. This role involves defining effective social strategies, collaborating across various departments, and shaping how brands engage with communities and cultural moments. Responsibilities • Develop social brand strategies, social ecosystem maps, always-on operating systems, and influencer partnerships • Build platform-specific strategies for TikTok, Instagram, YouTube, X, Reddit, Pinterest, Snapchat, and emerging platforms • Create social playbooks that define voice, tone, content architecture, community rules, channel purpose, and platform mandates • Translate social listening, behavioral signals, and cultural trends into sharp insights and actionable strategic direction for social and influencers • Reframe briefs to ensure ideas are social-first rather than retrofitted content work • Define what success looks like across social KPIs, behavioral metrics, and measurement frameworks • Serve as the connective tissue between planning, creative, account, media, and analytics • Act as a trusted partner to senior clients—advising on social maturity, ecosystem design, and cultural relevance • Partner with Creative leads to shape social-first ideas, content systems, and storytelling approaches • Collaborate with Media and Analytics to ensure strategies are targeted, measurable, and optimized • Help shape the agency’s social (and influencer) philosophy, tools, and internal education • Lead social strategy in new business, bringing a modern, culturally sharp POV • Direct social listening, community pattern analysis, behavioral audits, and conversation mapping • Build trend reports, cultural POVs, and platform forecasts to proactively guide clients • Identify the intersections of culture, conversation, influence, and platform behavior • Turn data from analytics, listening tools, and performance reviews into strategic optimization paths • Write social-first briefs for platform-native creative ideas, influencer programs, UGC concepts, content series, and real-time activations • Partner with Creative teams to shape content systems — hero/maintenance frameworks, content cadences, narrative arcs, and content buckets • Work with Media to ensure paid and organic strategies ladder to the same social vision • Support influencer strategy — selection logic, tiers, content guidelines, and measurement • Build and refine community management principles and engagement playbooks • Ensure all social work is platform-right, behavior-right, culture-right, and brand-right • Manage and mentor social strategists or hybrid planners with social focus • Provide clear, actionable feedback that develops talent and expands skillsets • Help shape career paths and professional development in social strategy • Define and evolve Curiosity’s social offering, frameworks, and tools • Guide clients toward modern social maturity—across community, content, influencer, and cultural capabilities • Author thought leadership on platform shifts, cultural trends, community insights, and brand behaviors • Lead pitches and social innovation initiatives that expand the agency’s portfolio and reputation • Push the boundaries of what social can do for brands—and for Curiosity Skills • 8+ years of experience in social strategy or a closely related discipline at a creative, digital, or integrated agency • Proven success developing breakthrough social strategies, playbooks, influencer collaborations, and platform-specific ideas • Experience leading and growing social strategy capabilities • Mastery of platform behaviors, content formats, community dynamics, influencers, and real-time conversation • Deep experience using social listening, research, and data to generate insights and guide decisions • A track record of running complex social initiatives across channels and teams • Experience mentoring and developing junior strategists or social practitioners • Gravitas – You lead rooms with a clear, compelling POV • Social Fluency – You speak platform, behavior, culture, and content natively • Collaboration – You work seamlessly across creative, media, production, and analytics • Curiosity – You see patterns in culture, conversation, and community others miss • Craft – You know what great social work looks like—and how to make it happen • Leadership – You shape the discipline while elevating the people within it Company Overview • Curiosity is a creative solutions agency. It was founded in 2009, and is headquartered in Cincinnati, Ohio, USA, with a workforce of 51-200 employees. Its website is https://www.curiosity.fun. Apply tot his job Apply To this Job