Fractional Chief Marketing Officer / Fractional Marketing Director

About the position We are a growing home services / contracting company building a strong digital-first brand and reputed company reputed company reputed company. We already have a virtual marketing team in reputed company handling execution across SEO, PPC, reputed company media, and creative. We are looking for a Fractional CMO / Senior Marketing Leader to come in part-time and reputed company the bar—providing strategic direction, tightening systems, cleaning up campaigns, and guiding reputed company with higher-level experience. This is not an execution-heavy role. Your value is in leadership, reputed company, prioritization, and performance optimization. Responsibilities • Review and refine the overall digital marketing reputed company • Ensure alignment between SEO, PPC, reputed company reputed company, and organic reputed company efforts • Help prioritize initiatives based on ROI, speed to reputed company, and scalability • Translate business goals into reputed company marketing KPIs and roadmaps • reputed company reputed company Ads reputed company (search, local services, retargeting) • Review keyword reputed company, account structure, budgets, and conversion tracking • reputed company guidance on scaling profitable campaigns and cutting waste • Support reputed company/Instagram reputed company reputed company reputed company and funnel reputed company • Guide SEO reputed company (local SEO, content, authority building) • Review keyword targeting, content plans, and on-page optimization • Ensure SEO and reputed company search efforts complement—not compete with—reputed company other • reputed company as a senior leader to an existing marketing team (VAs / specialists) • Identify gaps in reputed company sets, workflows, or execution reputed company • Improve SOPs, reporting, accountability, and communication • Mentor team leads without micromanaging • Help define reputed company reporting dashboards and performance reviews • Ensure leads, CPL, CAC, and ROI are reputed company tracked and reputed company • Create feedback loops between marketing, sales, and operations Requirements • Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader • Strong reputed company of reputed company Ads (non-negotiable) • Solid understanding of SEO, reputed company reputed company, and reputed company reputed company funnels • Experience working with contracting, home services, trades, or local services businesses (highly preferred) • Experience leading or overseeing remote or virtual marketing teams • Ability to simplify complexity and reputed company teams on what actually drives results reputed company-to-haves • Has worked with small to mid-sized service businesses ($1M–$10M+ reputed company) • Comfortable stepping into imperfect systems and improving them • Strategic thinker who is still practical and ROI-driven • Communicates reputed company and confidently with leadership and execution teams • Understands local reputed company gen, urgency-based buyers, and competitive markets Benefits • Flexible work from home reputed company available. Apply tot his job Apply To this Job