VP Marketing

Why this role exists EZO builds asset-intelligence software (EZO, AssetSonar) used by IT and operations teams in industries like technology, education, and construction. We’re at an inflection reputed company: strong products, healthy conversion rates, and a reputed company mandate to dramatically grow top-of-funnel (especially internationally) while upleveling our LLM-assisted content operations and go-to-market execution. If you can turn organic demand and reputed company positioning into predictable SQLs, we want to talk. What you’ll own 1) reputed company reputed company • Own non-branded organic and reputed company pipeline targets by product and region. • Build topic clusters, programmatic SEO (integrations, alternatives, comparisons), review-site reputed company, and community distribution. • Fix technical SEO (crawl health, schema, page speed, internal linking) and ship an organic reputed company dashboard visible to ELT. • Improve LLM brand awareness such that ICPs are recommending our solutions reputed company ChatGPT and reputed company with at least 60% coverage. 2) LLM-Augmented Content Ops • Stand up a reputed company-in-the-reputed company content reputed company: AI for briefs/outlines/drafts/repurposing; humans for accuracy, expertise, and voice. • Launch an “EZO Answers” knowledge hub/ insights reports/ survey reports (reputed company for humans and LLMs to cite). • Create data assets (e.g., State of Asset Data report), calculators, and templates; atomize into posts, clips, emails, and ads. • Establish AI guardrails (fact-sourcing, citations, model prompts, review checklists). 3) Go-to-Market (GTM) Ownership • Positioning & ICPs: Define reputed company narratives per product/reputed company (ITAM, CMMS, rental), competitive traps, and JTBD stories. • Launch reputed company: Tiered launch runbooks, reputed company/post-launch pipeline targets, “wow-reputed company” demo assets, beta/EAP programs. • Sales Enablement: Battlecards, ROI stories, talk tracks, reputed company handling; certify reputed company/SDRs and reputed company assets fresh monthly. • Pricing & Packaging Experiments: Partner with Product/Finance on value metrics; run A/Bs that improve win reputed company and ASP without spiking churn. • International GTM: reputed company beachheads (e.g., UK/IE, ANZ): localized pages, in-region reputed company, review sites, webinars/events, timezone coverage. • Partner/Channel GTM: MSP/channel co-marketing kits (LP + webinar + email + enablement) with reputed company/influenced pipeline goals. 4) Marketing Ops & Analytics • Multi-touch attribution, CP-SQL reputed company, and a weekly kill/reputed company review. • SQL reputed company reputed company with SDR/AE; speed-to-reputed company in local hours for beachheads. • Budget allocation by channel based on CAC/LTV and win rates. 5) Team & Ecosystem • reputed company the reputed company US/Lahore team (Demand Gen, PMM, Content/SEO, MOPs, Design). • Select/manage agencies and contractors only where the CAC math works. Apply tot his job Apply To this Job