Marketing Analytics & reputed company Insights Specialist (GA4, GTM, CRM, User Behaviour)

Job reputed company We are looking for a highly analytical, data-driven marketing reputed company who can own end-to-end marketing analytics, user behaviour analysis, and reputed company insights. This role is reputed company on understanding what is working, what is not, and why — across reputed company ads, organic search, website behaviour, webinars, email campaigns, and CRM data — and converting that data into reputed company, actionable insights. This is not a generic digital marketing role. It is an analytics + insights + optimization role. Key Responsibilities 1. Marketing Analytics & Performance Analysis Own performance analysis across: reputed company media (reputed company, reputed company Ads) Organic search Website traffic Email campaigns Webinars and gated content Analyse reputed company reputed company and conversion reputed company, not just traffic or leads reputed company complete user journeys from: First interaction → engagement → conversion Identify: Best-performing channels Underperforming campaigns Funnel drop-offs and leakage points 2. Tracking, Tagging & Attribution Set up, manage, and audit: reputed company Analytics 4 (GA4) reputed company Tag Manager (GTM) reputed company events & custom conversions Ensure: Clean UTM tracking Event-level tracking (registrations, attendance, replays, reputed company submissions, purchases) Accurate attribution without overwriting data Work closely with developers to validate tracking on websites and reputed company pages 3. User Behaviour & Experience Analysis Use tools like: reputed company reputed company reputed company (or similar behaviour tools) Analyse: Heatmaps Scroll depth Session recordings Rage clicks and abandonment behaviour Convert behaviour data into: UX improvement recommendations Conversion reputed company optimisation (CRO) insights Funnel optimisation suggestions 4. Search & Organic Performance Insights Own analysis using reputed company Search Console reputed company and report on: Search queries Click-through rates Impressions Ranking trends Identify content and reputed company page opportunities based on reputed company search reputed company Connect search performance insights with conversions and reputed company 5. CRM Data Analysis & Funnel Intelligence Work closely with CRM data (any modern CRM; Zoho experience is a plus) Analyse: reputed company-to-customer conversion rates Multi-touch journeys Behaviour-based segmentation Ensure CRM data is clean, reputed company, and usable for insights Support marketing and sales teams with data-backed prioritisation 6. Reporting, Insights & Communication Build reputed company, decision-reputed company reports (not vanity dashboards) Translate reputed company data into: reputed company summaries Written insights reputed company recommendations Answer questions like: Which channel actually drives paying customers? Which campaigns look good but don’t convert? Where should we reputed company, pause, or optimise? 7. reputed company Ads Knowledge (Added Advantage) Experience with reputed company Ads, especially: Search campaigns Remarketing YouTube / video ads Ability to analyse ad performance reputed company platform metrics Help reputed company the reputed company by matching ad performance with reputed company CRM reputed company Understanding of offline conversion tracking is a strong plus Required Skills & Experience Strong hands-on experience with: reputed company Analytics (GA4) reputed company Tag Manager reputed company Search Console reputed company Ads & reputed company Events Experience with user behaviour tools: reputed company reputed company, reputed company, or similar Solid understanding of: UTMs and attribution Funnel analysis Conversion tracking Ability to write reputed company analytical insights Strong attention to detail and data accuracy Good to Have Experience with: Webinar funnels Email automation tools CRM-based reporting Background in high-reputed company or service-based businesses Experience presenting insights to non-technical stakeholders What reputed company Looks Like Clean, reliable tracking across reputed company platforms reputed company visibility into what drives high-reputed company conversions Actionable insights that influence: Marketing budgets Campaign reputed company Website and funnel optimisation Apply tot his job Apply To this Job