Remote Manager of Marketing Strategy

About the position This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Manager - REMOTE. In this role, you will have the opportunity to drive strategic marketing initiatives focused on state-level markets within the evolving EdTech landscape. Your expertise in account-based marketing will be instrumental in crafting campaigns that resonate with educators and stakeholders. You'll collaborate closely with the sales team, aligning marketing strategies with their requirements and state-specific needs. By leveraging your skills, you will help to deliver impactful campaigns, monitor performance metrics, and cultivate cross-functional relationships that support organizational growth. Responsibilities • Build and implement integrated marketing campaigns tailored to state timelines, needs, and audiences. • Create messaging and content aligned with state priorities communicated by the sales team. • Manage cross-channel tactics including email, events, webinars, paid media, landing pages, and social. • Monitor competitive state initiatives and research additional growth marketing tactics. • Maintain clear project timelines, milestones, and documentation using project management tools. • Facilitate alignment meetings and ensure stakeholders are updated on campaign progress. • Define KPIs for campaigns and sales support initiatives. • Track and analyze performance across channels and report results to internal teams. • Partner with the state initiatives team to understand legislation and policy considerations that inform marketing strategies. Requirements • 5 years of progressive hands-on experience in a B2B marketing role creating state, regional, and ABM campaigns. • Excellent understanding of B2B marketing and the lead lifecycle. • Strong project management skills with the ability to juggle multiple tasks. • High level of organization and attention to detail. • Excellent presentation and writing skills. • Fluent in marketing technology including HubSpot and Salesforce. • Bachelor’s degree in marketing, advertising, communications, or related field. Benefits • Fully remote position with the ability to work from home. • Opportunity to make a significant difference in educational outcomes. • Collaborative and innovative work environment. • Access to professional development resources. • Possibility of occasional travel as needed. Apply tot his job Apply To this Job