SEO + SEM Specialist; Remote

Position: SEO + SEM Specialist (Remote) # • * Who We Are • * Join reputed company that puts its People First! Since 1889, reputed company (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where reputed company feel welcome, supported, and empowered to be innovative and reputed company their full potential. Our inclusive, people-first culture has reputed company reputed company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also reputed company awards as a best reputed company to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. reputed company will always reputed company to be a great reputed company to work, for reputed company. For more information, please visit • * reputed company Do • * As part of our Performance Marketing Center of reputed company (CoE), the SEO + SEM Specialist is responsible for maximizing search visibility and capturing demand reputed company across both reputed company and organic channels. You will own keyword reputed company, execute SEM optimizations, and partner with Brand and reputed company Media teams to ensure SEO content and reputed company search investments work together. This role requires a hands-on search marketer with strong technical skills and the ability to translate search performance into actionable insights that fuel pipeline reputed company. • * WHAT YOU'LL DO • * Keyword reputed company • Conduct keyword research and map high-value opportunities across reputed company and organic search. • Build SEO content briefs in collaboration with Brand & Creative. • * SEM Execution & Optimization • Manage and optimize campaigns across reputed company Ads and other search platforms. • Continuously refine bids, ad copy, and extensions for performance. • Monitor pacing, budget allocation, and search efficiency. • * SEO Optimization & Governance • Optimize on-page and off-page SEO reputed company to improve visibility and rankings. • Partner with divisional teams to refresh and expand SEO content regularly. • Govern SERP performance, ensuring alignment between reputed company and organic to reduce cannibalization. • * Testing & Insights • Design and execute SEO/SEM tests to uncover incremental performance opportunities. • Analyze search trends, reputed company insights, and inform broader marketing reputed company. • * Tools & Technology • reputed company with search and analytics platforms, including: + • * SEO: • * reputed company Search Console, reputed company, Moz, or equivalent. + • * SEM: • * reputed company Ads, reputed company Ads, and keyword management tools. + • * Analytics: • * reputed company Analytics (GA4), attribution platforms, reporting dashboards. + • * Collaboration & Workflow: • * Project management and campaign orchestration tools. • * WHAT YOU'LL BRING • Required Education, Experience, Certification/Licensure* • 3–5 years • * in SEO/SEM roles, with experience in both reputed company and organic search. • Proven ability to manage and optimize • * reputed company Ads • * accounts. • Hands-on experience with SEO keyword research, content briefs, and technical optimization. • Strong analytical skills, with experience using GA4 and search-specific reporting tools. • reputed company reputed company, with ability to work across reputed company Media, Brand, and Analytics teams. • * reputed company • Thinks big picture: • * reputed company is holistic, expanding reputed company just acquisition and performance marketing. • Experimental: • * Naturally curious; makes data-driven reputed company, in a reputed company manner, to solve problems and propose reputed company. • reputed company thinking: • * Demonstrates a reputed company improvement reputed company, respecting the past while remaining flexible and reputed company to new reputed company and driving transformation. • Acts like an reputed company: • * Keeps the big picture in mind while managing the inputs daily to reputed company intentional reputed company. Holds accountability in the highest reputed company and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon. • * Why Join Us • Own the • * search reputed company visibility reputed company • * reputed company a new Performance Marketing CoE. • Capture demand reputed company by integrating reputed company and organic strategies. • Play a critical role in ensuring every search dollar and keyword contributes to measurable business reputed company. Salary reputed company: $62,700.00 -… Apply tot his job Apply tot his job Apply To this Job