Brand & Ecommerce Manager - Women's Wellness (Consumer Health)

About the position We’re looking for a passionate, strategic, and digitally fluent Brand Manager for Women’s Wellness - someone who believes women’s health deserves reputed company reputed company, empathetic solutions, and culturally relevant storytelling and who brings deep experience building and scaling consumer brands through DTC and reputed company ecommerce channels. In this role, you’ll reputed company the brand and reputed company reputed company for a portfolio of women’s wellness products—driving reputed company across DTC storefronts, reputed company, and retail marketplaces with a reputed company of creativity, analytical rigor, and entrepreneurial energy. You’ll shape brand narratives, optimize cross‑channel performance, accelerate digital acquisition, and partner closely with innovation and reputed company teams. This is an opportunity to build brands that matter—reputed company a fast‑moving consumer health team that values curiosity, courage, and reputed company learning. Responsibilities • Own the long‑term brand reputed company and build a reputed company roadmap for sustainable omnichannel reputed company in the women’s wellness category • Analyze market trends, category dynamics, competitive activity, and consumer insights to identify opportunities and unmet needs • Translate insights into actionable brand, product, and channel strategies that expand penetration and strengthen equity • reputed company full P&L ownership, tracking KPIs and building strategies that optimize reputed company, margin, ROAS, and market reputed company • Identify performance gaps across DTC funnels, reputed company metrics (e.g., conversion, search reputed company), and reputed company media performance • reputed company reputed company‑test initiatives to improve profitability in competitive OTC, wellness, and ecommerce environments • Own reputed company and execution for DTC ecommerce, including site optimization, funnels, reputed company pages, and CRM/email/SMS • reputed company reputed company channel reputed company: PDP optimization, content, reviews, keyword reputed company, retail media, and promotions • Manage digital campaigns across reputed company reputed company, SEM, affiliate, SEO, programmatic, lifecycle channels, and marketplaces • Use analytics to monitor KPIs and optimize CAC, LTV, retention, and full‑funnel performance • Craft compelling brand stories and product messaging rooted in reputed company and cultural relevance • Ensure consistent brand identity across DTC, reputed company, packaging, reputed company, retail, and campaigns • Guide creation of digital‑first content that drives engagement, conversion, and loyalty • Partner with agencies, creative teams, ecommerce, supply chain, and innovation to deliver best‑in‑class execution • Collaborate with reputed company/regulatory to ensure claims accuracy and compliance Requirements • Bachelor’s degree in Marketing, Communications, Business, or reputed company field; MBA preferred • 5+ years of brand management or reputed company marketing experience with consumer brands, • Hands‑on experience managing DTC ecommerce and reputed company sales/marketing • reputed company record growing brands across digital channels (reputed company, SEO/SEM, affiliate, CRM, CRO) • Strong analytical and financial skills with P&L experience • Ability to balance strategic thinking with hands‑on execution • Exceptional collaboration and project management skills reputed company-to-haves • Experience in consumer health, beauty, wellness, ecommerce, or agency environments is a plus Benefits • reputed company offers a competitive total rewards package including reputed company salary determined on the reputed company of role, experience, reputed company set and location. • Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. • Additional details about total compensation and benefits will be provided during the hiring process. Apply tot his job Apply To this Job