Director, Organic Growth & Digital Platform

MDVIP Overview MDVIP: Transforming Primary Care, One Patient at a Time MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction. Position Summary We are seeking a Director of Organic Growth & Digital Platform to lead our organic acquisition strategy and modernize our digital growth infrastructure. The leader will own SEO performance, website optimization, and key elements of our marketing technology stack, while helping transform marketing processes to be AI- enabled, data-driven, and experimentation focused. The role combines technical SEO expertise, growth strategy, and marketing technology leadership to accelerate membership acquisition and improve the digital experience for prospective members and physicians. Key Responsibilities Own organic growth performance • Lead strategy for SEO, content discoverability, and organic acquisition. • Diagnose ranking and traffic opportunities across technical SEO, content, and authority. Optimize MDVIP’s digital platform • Drive improvements to website architecture, UX, and conversion performance. • Partner with product, analytics, and designers to improve digital journeys. Modernize the marketing technology ecosystem • Own key elements of the MarTech stack supporting organic growth. • Implement tools and workflows that enable faster experimentation and automation. Enable AI-driven marketing • Introduce AI-enabled processes for content development, SEO optimization, and experimentation. • Increase marketing velocity through automation and smarter workflows. Drive experimentation and measurable growth • Establish testing frameworks to continuously improve traffic, conversion, and CAC. • Build dashboards and reporting to track organic growth impact. Key Competencies • Proven success scaling organic traffic and acquisition • Strong analytical mindset with ability to translate data into growth strategies • Familiarity with AI tools and automation in marketing workflows Minimum Qualifications • Ten (10) years of experience in SEO, digital growth, or performance marketing • Experience managing or influencing website architecture, CMS platforms, and MarTech tools Preferred Qualifications • MBA or other leadership/business education • Experience working in high-growth digital businesses or marketplaces ‎ Why Join MDVIP? • Be part of a mission-driven organization leading innovation in personalized healthcare. • Drive transformation and growth in a dynamic, fast-paced environment. • Competitive Compensation: Attractive base salary complemented by performance-based incentives. • Comprehensive Benefits: Health, dental, vision insurance, and retirement plans. • Professional Development: Access to ongoing training and leadership development programs. • Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence. ​ MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture. If you require accommodations during the application or interview process, please let us know, and we will be happy to assist. Apply tot his job Apply To this Job