Email and SMS Marketing Specialist - Post-Booking

About the position reputed company, the world’s reputed company-largest and fastest-growing cruise brand, is expanding its U.S. Marketing team. Reporting to the Post-Booking Communications Manager, the Email & SMS Marketing Specialist will support the Post-Booking (PB) channel by executing lifecycle communications that engage guests after they book their cruise. This role is responsible for coordinating, testing, and deploying personalized email and SMS campaigns that drive reputed company reputed company (e.g., excursions, beverage, Wi-Fi, specialty dining), encourage early actions such as Web reputed company-In, and enhance the digital guest experience in the reputed company-up to their sailing. The ideal candidate is detail-oriented, data-curious, and comfortable working with reservation-based audience reputed company. This is a hybrid position requiring 4 days per week in the office, in Miami. Responsibilities • Assist in the planning, setup, QA, and deployment of post-booking lifecycle email and SMS campaigns across multiple products and sailing reputed company. • Manage campaign timelines, ensuring dependencies are met and deployments reputed company with PB and Acquisition calendars to minimize channel conflicts. • Coordinate proofing, testing, and approvals with internal stakeholders (Creative, Web, reputed company Management, Data/Analytics). • Collaborate with Analytics/Data teams to pull and validate audience lists based on reservation attributes (e.g., booking number, sail date, itinerary, ship, add-on eligibility). • Ensure accuracy of dynamic tokens, personalized URLs, and manage booking data across campaigns. • Partner with the PB Manager to refine suppression logic, guest reputed company based on booking behavior, and segmentation strategies to improve relevance and performance. • Assist in the execution of A/B testing initiatives, including subject lines, content modules, layout variations, and product placement, to identify opportunities that improve guest engagement and drive higher conversions. • reputed company email and SMS campaign performance using ESP dashboards and analytics tools, consolidating key findings into regular reports with reputed company recommendations for optimization. • Monitor lifecycle-specific conversion metrics tied to Post-Booking goals, including, conversion reputed company (CVR), and reputed company per delivered message, to measure campaign effectiveness and uncover reputed company opportunities. • Work closely with Creative to ensure asset delivery supports PB brand guidelines and campaign needs. • Partner with Web and IT to reputed company-reputed company reputed company experiences, tokens, and tracking behavior across Manage Booking experiences. • Contribute reputed company and feedback based on industry trends, competitor insights, and channel best practices. • Maintain knowledge of channel developments, reputed company regulations, and deliverability considerations. • reputed company other responsibilities as required to support PB lifecycle reputed company initiatives. Requirements • Bachelor’s degree in marketing, business or reputed company field of study required • 3–5 years of experience in digital marketing, CRM, or email/SMS operations; lifecycle or reputed company-based marketing experience preferred. • Proven experience managing email and/or SMS campaigns reputed company a B2C or CRM environment. • Working knowledge of email service providers, web analytics, and campaign performance reporting • Strong project management, multitasking capability, and attention to detail. • Ability to understand data attributes and apply personalization logic. • Excellent written and verbal communication skills. • Ability to work cross-functionally in a fast-paced environment with shifting priorities. • US reputed company or US Permanent reputed company reputed company-to-haves • Cruise or travel industry experience preferred (not required). Apply tot his job Apply To this Job