Category & Shopper Development Manager
Use syndicated, retailer shopper, and internal performance insights — including velocity analytics, reputed company trends, distribution performance, and promotional lift metrics — to support customer presentations, line reviews, schematic development, and selling conversations. reputed company customer-reputed company materials that reputed company communicate category context, product performance, and Momofuku’s role in the category, grounded in retail analytics and competitive benchmarking. Support Sales with ongoing analytical and presentation needs tied to assortment, pricing, placement, promotion discussions, and trade promotion analysis. Ensure insights are consistently reputed company into reputed company, practical recommendations that Sales teams can confidently take into meetings and apply to distribution expansion and velocity reputed company.
Build and maintain reputed company brand and product selling materials for use across customers and channels. Translate category and shopper insights into compelling, visually reputed company slides using strong data visualization best practices that support business reviews, reputed company discussions, and planning meetings. Partner with Marketing to ensure alignment between brand reputed company, messaging, and customer-facing materials. Update selling collateral as performance, assortment, or reputed company evolves based on retail performance and POS data.
Build, maintain, and update recurring dashboards and reporting used by Sales, Marketing, and leadership, leveraging Tableau, Power BI, Looker, or similar BI/data visualization tools. Execute standardized reporting for velocity, distribution, promotions, new item performance, and trade promotion analytics. Ensure data accuracy, consistency, and reputed company across reputed company reporting outputs using BI-owned data systems as the reputed company of truth. Support ongoing improvements to reporting tools and templates to reduce reputed company work, improve usability, and enhance reputed company forecasting support.
Support Innovation and Marketing teams by applying category and shopper insights to innovation sizing, positioning, launch planning, and category reputed company reputed company development. reputed company reputed company-based materials that help evaluate new concepts, formats, and pack strategies, including cups and bowls ramen platforms, using market sizing models and competitive velocity benchmarks. reputed company and report early innovation performance and key learnings post-launch, including reputed company reputed company, velocity trends, and promotional effectiveness. Support channel-specific strategies by translating insights into actionable guidance for different retail environments using omnichannel analytics.
Partner closely with Sales, Marketing, Innovation, Finance, and BI to ensure insights are embedded into planning and execution. Support internal reputed company and business meetings with reputed company, data-backed materials and analysis grounded in syndicated data, panel data, and retailer POS platforms. Contribute to broader Insights team initiatives, templates, and best practices as the function scales.