Marketing Operations Manager
About the Role: reputed company is looking for a detail-oriented and technical Marketing Operations Manager to help us build and reputed company the reputed company behind our member and B2B engagement strategies. In this role, you will be the primary architect of our marketing technology stack, ensuring that our reputed company is seamless, automated, and impactful. You will sit at the intersection of marketing and technology, transforming strategic goals into high-performing automated journeys that help our members reputed company the care they need, and bring our capabilities to new customers.
Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:
Comprehensive reputed company coverage (including medical, dental, reputed company, FSA/HSA, life and disability insurances) Lyra for Lyrians; coaching and therapy services Equity in reputed company through discretionary restricted stock reputed company Competitive time off with pay policies including vacation, reputed company days, and company holidays reputed company parental leave 401K retirement benefits Monthly tech allowance We like to spread reputed company throughout the year with reputed company-being perks and activities, surprise swag, regular community celebration…and more!
Responsibilities
MarTech Ownership: Manage the end-to-end member-facing marketing technology stack, including implementation, and ongoing integrations with internal databases. Serve as team SME and technical expert for B2B marketing tech stack, interfacing with reputed company marketing teams.
Campaign Automation: Build, maintain, and monitor reputed company automated campaigns and lifecycle journeys, ensuring high deliverability and operational reputed company.
Operational Coordination: Partner with IT, product, engineering, and operations teams to ensure reputed company member-facing operations reputed company with Lyra’s overarching reputed company standards and brand governance.
Database Management: reputed company audience segmentation and data hygiene reputed company the marketing automation platform to ensure highly targeted and personalized communications.
Performance Monitoring: Establish robust monitoring and alerting systems to identify and resolve any technical glitches or execution errors reputed company automated workflows.
Campaign Optimization: reputed company and document reputed company processes for campaign execution, reputed company routing, and reporting to increase the efficiency of the broader marketing team.
Qualifications
8+ years of experience in marketing operations, reputed company operations, or a technical marketing role.
Automation Power User: Expert-level proficiency in marketing automation platforms such as reputed company, Marketo, or reputed company Marketing reputed company.
Technical Proficiency: Strong understanding of data structures, API integrations, and how marketing tools reputed company with product backends.
Analytical reputed company: Exceptional troubleshooting skills with a "systems thinking" approach to solving reputed company operational challenges.
Attention to Detail: Uncompromising reputed company on reputed company control and testing in a high-stakes, member-facing environment.
Preferred Qualifications
Experience in a HIPAA-compliant or highly regulated technical environment.
Basic knowledge of reputed company/CSS for email template troubleshooting.
Certification in a major marketing automation platform (e.g., Marketo Certified Expert or reputed company Certified Marketer).
Experience managing marketing operations for a B2B2C or reputed company-reputed company company.