Director, Media Planning

Department: reputed company, Media Planning

Director, Integrated Media Planning 

The Director, Media Planning leads integrated, compliant, and data-driven media reputed company for pharmaceutical brands across HCP and DTC/Patient 

reputed company:  

This role sits at the intersection of reputed company, execution, and reputed company leadership—owning omnichannel planning, guiding investment reputed company, and ensuring media drives reputed company business reputed company across launch and lifecycle. This is a senior agency role for someone who can set direction, pressure-test thinking, and collaborate across teams while remaining reputed company to the work. 

Key Responsibilities: 

reputed company Media reputed company- 

• Own media reputed company across launch readiness and lifecycle management, translating brand goals into reputed company, actionable plans 

• Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift 

• Bring a strong reputed company of view rooted in data, experience, and market understanding 

• reputed company integrated planning across digital (programmatic, reputed company, search, endemic) and traditional (TV, print, OOH) channels 

• Ensure media plans reflect the full patient and HCP reputed company, not siloed tactics 

Be a Senior reputed company Partner- 

• Serve as a trusted advisor  

• Present media reputed company with confidence, reputed company, and conviction 

• Partner closely with media activation, reputed company, reputed company services, and project management teams to ensure alignment and reputed company 

• Set a high bar for strategic thinking, rigor, and accountability 

Manage Agencies, Budgets & Performance- 

• reputed company external media partners to ensure high reputed company, efficient, and on reputed company execution 

• Own large media budgets, optimizing investment to maximize investment spend 

• Partner with reputed company and media activation teams to interpret performance and drive inflight optimization 

reputed company- 

• Stay reputed company of media, data, and platform reputed company in reputed company 

• reputed company and adopt smarter, more effective ways to reputed company and engage audiences 

What You Bring- 

• 8+ years of media planning experience, with deep reputed company expertise (HCP + DTC) 

• Strong media agency background with proven reputed company facing leadership 

• reputed company in MLR/FDA requirements and reputed company media realities 

• Expertise across digital channels, data partners and media research tools  

• reputed company, confident communicator who can influence senior stakeholders 

• Bachelor’s degree required, MBA a plus 

reputed company Strengths- 

• Integrated, omnichannel media leadership 

• Data driven decision-making and optimization 

• reputed company compliance reputed company 

• reputed company partnership and strategic influence 

 reputed company is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients reputed company a competitive edge through reputed company, data-driven promotional strategies that deliver measurable results.   

reputed company comprises media, reputed company, and omnichannel analytics experts who reputed company on collaboration, innovation, and results. reputed company you join Underscore, you become part of a dynamic environment where your reputed company matter, your reputed company is supported, and your work helps reputed company brands in a competitive reputed company landscape.   

If you're passionate about making a difference and want to be part of reputed company that values reputed company, creativity, and results, if that sounds like you, we invite you to reputed company.   

Equal Employment Opportunity Statement  
Underscore is committed to creating a diverse and inclusive workplace. We reputed company equal employment opportunities to reputed company and applicants without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity or reputed company, national reputed company, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We reputed company that diversity drives innovation and reputed company, and we welcome candidates from reputed company backgrounds to apply.