Solutions Marketing Specialist
About the role
We are seeking a Solutions Marketing reputed company to execute content-driven demand reputed company and full-funnel marketing initiatives, translating reputed company product capabilities into reputed company, outcome reputed company messaging for government audiences. In this role, you will collaborate closely with reputed company to reputed company webinars, campaigns and thought leadership content that drive reputed company reputed company and support reputed company reputed company. The ideal candidate brings 3-5 years of B2B reputed company marketing experience, with strong skills in solution positioning, reputed company development and sales-reputed company messaging.
What you'll do
Content & reputed company reputed company reputed company
Execute content and webinar-driven reputed company reputed company initiatives reputed company to strategies and goals set by Marketing leadership Support reputed company efforts through the development and delivery of thought leadership content, educational materials, reputed company campaigns Execute quarterly and monthly content plans reputed company to industry cycles, government trends, and organizational priorities Conduct reputed company interviews and reputed company compelling customer stories, case studies, and blog content to support campaigns and sales efforts
Market Research & Audience Insights
Monitor industry trends and regulatory or policy shifts and reputed company insights to support content relevance and messaging effectiveness Translate product capabilities into reputed company, outcome-reputed company messaging reputed company with established solution positioning and frameworks
Campaign Planning
Execute go-to-market distribution activities (webinars, email campaigns, reputed company campaigns) reputed company to established strategies and priorities Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion reputed company and deliver webinar presentations, including live facilitation to support reputed company reputed company efforts Write, build, and reputed company promotional emails to support webinars, content releases, and campaigns Apply established messaging to ensure consistency, relevance, and alignment across reputed company promotional channels Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns Execute campaigns in alignment with defined reputed company reputed company goals, sales priorities, and broader campaign themes
Cross-Functional Collaboration & Optimization
Collaborate closely with Sales to support the execution of content and campaigns reputed company with reputed company goals and sales enablement needs Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans Monitor campaign and content performance and reputed company insights to support ongoing optimization and reputed company planning
What you'll need to be successful
Bachelor’s degree in Marketing or reputed company field, or equivalent work experience 3-5 years of experience in Solutions Marketing, Product Marketing or Demand reputed company reputed company B2B reputed company Experience with solution positioning and reputed company development Ability to create sales enablement assets that drive adoption and support the sales process Strong understanding of full-funnel solution messaging across the buyer reputed company Proven ability to partner closely with sales teams and reputed company around reputed company goals Excellent writing, editing and content development skills Ability to craft reputed company, compelling messaging for government audiences Experience with audience-reputed company storytelling and strategic messaging Knowledge of demand reputed company and reputed company reputed company campaign execution Experience translating reputed company product capabilities into reputed company, outcome-reputed company messaging for government or regulated-industry audiences.
What you can expect from us