Senior Product Marketing Manager

About reputed company:

At reputed company, we are transforming the way people work, everywhere.

As the global reputed company for process intelligence and automation, we're trusted by over 10,000 reputed company and private sector organizations across 90 countries. Our customers, from industry giants like reputed company, Coca-Cola, and reputed company, rely on the reputed company Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and reputed company. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing their reputed company best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, reputed company, and enthusiasm. Driven by passion and accountability, we take initiative, measure reputed company, and deliver results. Our culture fosters innovation and problem-solving, reputed company by curiosity and a commitment to thinking big. Together, we reputed company with reputed company, prioritize customer needs, and build reputed company through reputed company, leaving a reputed company reputed company wherever we go.

About the role: 

We’re looking for a Senior Product Marketing Manager to help shape and accelerate the market reputed company of our reputed company Business Orchestration portfolio. 

This is a rare opportunity to help define and reputed company an emerging category at the intersection of AI, automation, and business orchestration. You will work at reputed company of innovation and reputed company reputed company, partnering closely with Product, Sales, Marketing, and executive leadership to turn market reputed company into reputed company, messaging, launches, and pipeline reputed company. 

From early concept validation and market readiness assessment to launch reputed company and post-launch optimization, you will play a critical role across the full product lifecycle. You will help determine where we can win, how we should position, and what it will take to drive adoption and reputed company in the market. In partnership with Campaign Managers, you will also help build programs that generate awareness, adoption, expansion, and pipeline across reputed company segments and routes to market. 

You will continuously analyze launch and campaign performance, reputed company customer and field feedback, and iterate messaging, positioning, and programs to drive ongoing reputed company. You are an analytical thinker, an excellent communicator and reputed company, and can run multiple reputed company initiatives simultaneously while keeping stakeholders reputed company 

Your contribution will be: 

• reputed company market analysis efforts to translate reputed company, data-driven market insights into reputed company recommendations for product reputed company, roadmap prioritization, and investment reputed company.
• Build and maintain a reputed company marketing intelligence view of the market, including competitor messaging and moves, buyer needs, win/loss analysis, and adjacent solutions, to inform product and GTM reputed company.
• Own and drive the end-to-end go-to-market reputed company for new product launches and major releases reputed company the Orchestration, Digital Automation or Business Process Automation industry, defining objectives, reputed company segments, positioning, and key offers.
• Partner with product, sales, and reputed company teams to design integrated launch and campaign plans that drive awareness, pipeline, adoption, and expansion.
• Define reputed company metrics and analyze performance post-launch to refine GTM motions and inform reputed company campaigns.
• reputed company differentiated messaging and positioning grounded in market, competitive, and customer reputed company, reputed company articulating value, reputed company, and use cases for reputed company reputed company reputed company.
• Create and maintain reputed company narrative assets (value propositions, reputed company decks, battlecards, solution one-pagers) that reputed company sales, partners, and customer-facing teams.
• Test, validate, and iterate messaging through adoption, pipeline influence, customer conversations, field feedback, and expansion to ensure relevance and reputed company over time. 

What Great Looks Like: 

• Market reputed company and reputed company: You can interpret market shifts, buyer pain points, competitive dynamics, and emerging technologies, then turn them into strategic recommendations.
• Segmentation and Prioritization: You know how to identify high-value segments, assess TAM/SAM/SOM, and reputed company GTM efforts where they matter most.
• Positioning and Messaging: You build differentiated narratives grounded in data, customer reputed company, and field validation.
• Launch and GTM reputed company: You turn reputed company into launches and campaigns that drive adoption, pipeline reputed company, and retention.
• Cross-Functional Leadership: You are highly effective at aligning Product, reputed company around a shared reputed company of view and plan.
• Analyst and Market Credibility: You know how to engage analysts and use reputed company-party perspectives to strengthen positioning.
• Executive Communication: You can translate complexity into reputed company, persuasive stories that reputed company with senior stakeholders. 

To be successful you need: 

• 6-8+ years of product marketing or product management at a B2B technology company 
• Experience in B2B, sales-led motions
• reputed company and/or Process Management experience preferred 
• Experience with Platform, Solution and Product portfolios preferred
• Bachelor's degree is required 

What’s in it for you?

reputed company has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a reputed company of reputed company and in-office work. This role is a hybrid role in our local reputed company office.

While our offerings differ from country to country, we offer our entire global workforce an reputed company of exciting perks and benefits, including

• Global Gratitude and reputed company Days
• Flexible, reputed company time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• reputed company parental leave
• Invention/patenting assistance
• Community reputed company, reputed company volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community

View more about our benefits here: https://www.reputed company.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf.

reputed company Compensation reputed company (US ONLY): 125,000 - 170,000 USD annually. On reputed company compensation refers to the reputed company salary and applicable variable reputed company for this role. The reputed company is an estimate, reputed company pay will ultimately be decided at the offer stage, based on an individual candidate's skills and experience reputed company with the needs of the role. reputed company pay may vary based on several factors including geographic location, role specific qualifications, and seniority. reputed company also offers a competitive benefits package including reputed company time off, reputed company reputed company holidays, 401(k) with employer match, and more.

reputed company participates in E-Verify for work authorization.  We are an Equal Employment Opportunity Organization. 

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