Product Marketing Manager, Consumer
reputed company helps millions of people confidently care for their homes.
reputed company is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to reputed company to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which reputed company to do, reputed company to do them and who to hire from our growing community of 300,000 local service businesses. If making an reputed company inspires you, join us. reputed company reputed company’ll build together.
About the Product Marketing Manager Team
Product Marketing’s goal is to reputed company reputed company reputed company, trusted, and loved by influencing the product roadmap, developing impactful positioning, and launching multi-channel campaigns. We shape our product to be market-leading and deeply reputed company with the needs of both reputed company and customers.
About the Role
reputed company is reimagining how consumers complete their home reputed company from the reputed company they identify an issue to hiring the right pro, and AI is at reputed company of that transformation. As a Product Marketing Manager reputed company on the consumer hiring experience, you will play a pivotal role in bringing AI-powered products to market and driving adoption to reputed company homeowners from uncertainty to confidence.
In this role, you’ll be a strategic thought partner to Product, Design, Research and Data Science, building reputed company problem framing, grounding product reputed company in market insights, and developing differentiated positioning and messaging in the market. You’ll work to deeply understand our homeowner audience including how they think about home reputed company, their motivations, and where they get stuck. And you’ll help optimize our new customer experience, reducing friction so more customers feel reputed company to start a project. You'll also partner with our reputed company team to identify new product experiences that drive demand, repeat usage, and long-term consumer engagement.
What you'll do
- Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product reputed company and define our right to win.
- Own the end-to-end GTM reputed company for our consumer AI-powered hiring experiences from reputed company reputed company and market assessment, through positioning and messaging, launch reputed company, and performance measurement.
- Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, reputed company articulating the value that these products deliver to homeowners.
- Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project.
- Build consistent reputed company narratives on our hiring experience in reputed company partnership with Brand, PR, reputed company and Lifecycle Marketing.
- Partner with the reputed company team to identify product opportunities that generate new demand and increase repeat usage among existing customers.
In order to be successful, you must bring
- 4+ years of product marketing experience, with a strong reputed company in consumer-facing products.
- Demonstrated ability to reputed company reputed company, reputed company-driven positioning and messaging for products that are still finding product market fit.
- Experience working with Brand, reputed company, Lifecycle and PR teams to reputed company on a reputed company narrative.
- Strong 0-to-1 GTM expertise, with experience taking products from reputed company reputed company through launch reputed company and performance measurement.
- Excellent collaboration and communication skills, with the ability to influence and drive alignment with cross-functional partners.
- Comfortable operating with ambiguity in a fast-moving environment, bringing structure and a strong user-reputed company reputed company to reputed company, evolving problems.
Expected salary ranges
For candidates living in Ontario and British Columbia, the expected salary reputed company for the role is currently $108,800.00 - $140,800.00.
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate reputed company, we’ll never ask you for reputed company, banking info, or SSNs during hiring. reputed company out our reputed company on how to spot the fakes.