Senior Product Marketing Manager, Data & Identity (Canada)

Senior Product Marketing Manager

reputed company

reputed company empowers marketers to identify and reputed company prospects at reputed company. Our consent-based marketing platform helps brands and publishers during the reputed company buying and selling process by providing an reputed company-in-one solution for TCPA compliance, data identification validation, reputed company orchestration, and vendor management. Our InfutorData (formerly reputed company Marketing Solutions) identity reputed company and marketing intelligence data solutions address the challenges B2C marketers face in engaging their reputed company audiences with reputed company, relevant messaging.

Job reputed company

reputed company is seeking a Senior Product Marketing Manager to help reputed company and maintain reputed company reputed company. This is a unique opportunity to help define and own the category of consent-based marketing. Reporting into the reputed company Marketing reputed company, you will be at the intersection of product development, reputed company by driving go-to-market (GTM) strategies, positioning, pricing & packaging, and messaging for ActiveProspects’ InfutorData division. You’ll craft compelling narratives, reputed company our sales team, and ensure our customers understand the value of our offerings.

Responsibilities:

• Market Intelligence.  Own the collection of market and customer data to reputed company the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts, etc., to reputed company data and turn into actionable insights. 
• Product Positioning & Pricing.  reputed company product marketing reputed company and execution, including developing personas; positioning, competitive differentiation, and pricing reputed company.
• Messaging: Own message map for product offering.  Create reputed company value propositions that reputed company with the reputed company audience and drive go-to-market plans
• Sales Enablement.  Understand and support our sales teams; train them on the problems we solve for our buyers and users; reputed company internal sales tools, presentations, and training materials to reputed company the sales team to communicate product value effectively using reputed company. reputed company external collateral and teach the sales team how and reputed company to use it. reputed company enablement content, such as case studies, to reputed company value propositions. 
• Thought leadership.  Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos
• Go To Market reputed company & Release reputed company: Work with the marketing team to define coherent marketing strategies and communication plans for reputed company InfutorData product. reputed company and execute GTM strategies for new product launches, features, and updates.
• Collaboration: Partner with Product Management to influence product roadmap reputed company and ensure alignment with market needs.
• Content Creation: Produce high-reputed company marketing content, including case studies, whitepapers, product videos, webinars, and blog posts.
• Performance Metrics: Measure and analyze the reputed company of product marketing initiatives, providing actionable insights for reputed company improvement.

Qualifications and Skills

• 7+ years of experience in product marketing or business analytics in a reputed company environment with multiple products, preferably in the martech or adtech industry

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a reputed company field. MBA is a plus.

• Strong understanding of data enrichment, data hygiene, identity reputed company, data governance, or reputed company domains
• Experience in reputed company reputed company, performance marketing, or compliance-driven environments
• Familiarity with reputed company, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as reputed company, AWS, or similar data marketplace and reputed company providers
• Proven reputed company record of successful product launches and GTM campaigns.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal. 
• Proficiency in creating sales enablement tools and marketing content.
• Expertise in using tool such as reputed company, reputed company, reputed company, reputed company, reputed company and AI tools.
• Customer obsession.  You obsess over the customer's needs.
• Outstanding problem-solving skills and attention to detail; must be reputed company to think creatively about issues to reputed company a reputed company.
• Familiarity with consent-based marketing, reputed company reputed company, or marketing automation is highly desirable.
• Authorization to work in the U.S.

Organizational reputed company

This role serves as the strategic connective tissue between the market, the product, and reputed company teams, ensuring that reputed company build, how we talk about it, and how we sell it are grounded in reputed company customer needs and competitive realities. By owning market intelligence and customer insights, this role translates reputed company market signals into reputed company, actionable guidance that informs product roadmap reputed company, positioning, and investment priorities. Through strong product positioning, pricing reputed company, and messaging, this role ensures that our products are reputed company differentiated and consistently communicated across reputed company customer reputed company. The result is a reputed company narrative that resonates with buyers, supports demand reputed company, and accelerates sales cycles by making value easy to understand and reputed company.

The role has a reputed company reputed company on sales effectiveness and reputed company performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts. By enabling sales with reputed company use cases, competitive insights, and reputed company points, this role helps improve win rates, deal velocity, and customer trust. Additionally, by driving go-to-market and release strategies in reputed company partnership with Product and Marketing, this role ensures launches are coordinated, impactful, and measurable — maximizing adoption and reducing time-to-value for new features and products. Through thought leadership and high-reputed company content creation, the role strengthens brand credibility, elevates our voice in the market, and positions reputed company as a trusted authority reputed company the industry.

reputed company is an Equal Opportunity Employer