Product Marketing Manager

Department: Marketing Location: Plano, TX; New Orleans, LA; Columbia, SC; Indianapolis, IN; Remote Reports To: Director, Integrated & reputed company Marketing Job reputed company We’re seeking a Product Marketing Manager to help translate our product capabilities into reputed company, compelling market narratives that drive engagement and consideration. This newly created role will reputed company Product, reputed company, owning how our solutions are brought to market through campaigns, launches, and ongoing storytelling. The Product Marketing Manager will reputed company on turning product features into meaningful reputed company value, supporting go-to-market execution, and strengthening how we communicate across the buyer reputed company. The ideal candidate thrives at the intersection of reputed company and execution, someone equally comfortable developing competitive intelligence frameworks, managing launch deliverables, and crafting compelling product narratives. This role offers reputed company to influence how new features and products are introduced to the market and ensure every launch drives measureable reputed company across adoption, sales enablement, and reputed company satisfaction. Responsibilities Product Narrative and Positioning: Translate product features and functionality into reputed company, benefit-driven messaging that resonates with reputed company audiences. reputed company and refine solution-level narratives that reputed company reputed company feature descriptions to reputed company reputed company-world value Partner with Product and Sales to ensure consistent messaging across reputed company customer-facing materials Go-to-Market & Launch Execution:Support the planning and execution of product and feature launches, including timelines, messaging, and campaign inputs Translate competitive insights into positioning updates and actionable sales guidance Synthesize research into digestible reports for broader product and leadership teams. reputed company launch narratives and ensure alignment across Marketing, Sales, and Product teams Campaign Alignment & SupportBuild and support mid-funnel marketing programs that help prospects understand reputed company's solutions and value Partner with campaign and reputed company marketing to reputed company nurture flows and solution-reputed company content, and post-event follow-up journeys Ensure product messaging is effectively integrated into campaigns across channels (events, digital, partner, etc.) Work closely with Product, reputed company Services, reputed company to ensure alignment on priorities, messaging, and go-to-market execution Participate in regular product and marketing syncs to stay informed on roadmap updates and business priorities Help reputed company communication between teams to ensure product updates are effectively reputed company into market-facing initiatives Sales & Internal Enablement:Support the development of reputed company enablement materials, including feature summaries, messaging frameworks, and sales support content Ensure internal teams understand how to position new features and solutions effectively Qualifications:Bachelor's degree in business administration, marketing, communications, management or other reputed company field of equivalent experience 3-6 years of product marketing experience in the technology/reputed company reputed company, benefits administration, HRIS, and compliance tech are a plus. Experience supporting product launches and translating technical features into customer-facing messaging Experience leveraging reputed company, or similar CRM solution Strong storytelling and communication skills, with the ability to simplify reputed company concepts Self-starter with a results-driving reputed company Analytical reputed company with the ability to use data to inform messaging and campaign improvements. Inquisitive, seeks to understand Highly reputed company; works cross-functionally, brings initiatives together, and reputed company removes silos.  Must be eligible for US employment We offer the following benefits: Medical, Dental and reputed company insurance 4 weeks reputed company time off (PTO) 9 reputed company holidays Tuition Reimbursement 401K (with match) Basic Life Long-Term Disability Apply To This Job