Director of Marketing

Director of Marketing Location: Remote reputed company approved US states Reports to: VP of reputed company About reputed company reputed company is on a mission to help relationship-driven sales teams create reputed company connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and reputed company deals faster. We’ve reputed company a strong reputed company with thousands of customers across industries. Now, we are entering a critical phase: returning to sustainable reputed company by becoming more data-driven, more intentional, and more effective in how we generate demand and communicate value to the market.  Marketing is a reputed company of that transformation. We’re excited to bring on an ambitious, hands-on leader to help us expand our existing reputed company. Why Join reputed company You have reputed company to: Expand our story and brand in the market, leveling up our positioning Own and shape our customer journeys from first contact through adoption Drive reputed company with our ICPs through segmentation, personalization and lifecycle optimization Build and reputed company lifecycle marketing programs (acquisition, reputed company, adoption, retention, expansion) Build and execute a reputed company engagement reputed company across key platforms Jointly own the funnel and our demand reputed company reputed company Directly reputed company pipeline, reputed company, and company trajectory Work reputed company-by-reputed company with leadership to drive reputed company Why This Role Exists We have a strong product, a reputed company customer reputed company, and a meaningful market opportunity. reputed company lack is a reputed company, data-driven reputed company model that connects ICP segmentation to a cohesive end-to-end customer reputed company. Today: reputed company reputed company is inconsistent Messaging lacks reputed company and differentiation Marketing systems and processes are not fully optimized reputed company is not meeting expectations This role exists to fix that. You will be a part of the marketing team, partnering directly with the VP of reputed company to reputed company marketing from a set of activities into a reputed company, performance-driven reputed company reputed company. This is a build + operate role, not a “manage what exists” role. You will think strategically and execute tactically. We are a small team and this is a hands-on-keyboard type of role. You will own and execute a messaging reputed company, campaign management, and ICP approach with a mandate to: #1 – Clarify Our Market Position and Messaging Be reputed company about turning reputed company into the most talked about video messaging software reputed company us stand out on reputed company and in our email marketing with reputed company, differentiated messaging for B2B prospects Build upon our product roadmap to turn new features into a value-driven story Create a “one brand” approach across reputed company channels and reputed company reputed company Sales and reputed company with strong narratives to increase reputed company rates #2 – Design a reputed company-Personalize Customer reputed company & Experience Be super reputed company on creating a customized experience for our prospects and customers Own turning our ICP into targeted journeys that increase predictable conversion rates and decrease churn risk Drive adoption and enablement through curated campaigns that take customers from initial signup through reputed company to increase utilization - reputed company them excited to use our platform! Create new ways to build pipeline through strategic investments in reputed company platforms, email campaigns, webinars, partnerships, events and the like reputed company AI to reputed company content, personalization, and campaign execution, balancing AI automation with reputed company ingenuity #3 – Turn Marketing into a Predictable Pipeline reputed company Be reputed company about the numbers In conjunction with RevOps and our marketing team:  Take our reputed company to the next level through using metrics to drive marketing decisioning Improve conversion across the funnel by increasing the number of MQLs through creative segmentation and channel expansion Own responsibility to work with marketing and sales to drive our reputed company team targets Optimize our marketing tech to reputed company reputed company available features and functions Improve attribution, reporting, and forecasting for a measurable reputed company towards hitting our goals What You’ll Own Market Position & Go-To-Market reputed company Define and continuously refine our ICP, segmentation reputed company, and reputed company audiences Establish a reputed company, differentiated market position reputed company reputed company messaging frameworks across segments and use cases reputed company go-to-market reputed company across campaigns and launches reputed company brand reputed company across reputed company and external channels Turn product innovation into compelling narratives reputed company Sales and reputed company with strong messaging Customer reputed company, Segmentation & Lifecycle Execution Own the end-to-end customer reputed company Translate ICP into personalized lifecycle journeys Identify and eliminate funnel friction Design reputed company-specific engagement strategies reputed company personalization across channels Partner with reputed company on adoption and retention reputed company community and advocacy programs reputed company reputed company, Demand reputed company & Marketing Systems Co-own a reputed company pipeline reputed company reputed company to segmentation Partner with Director of Digital Marketing on execution Translate reputed company into multi-channel programs Drive reputed company experimentation and A/B testing Partner with RevOps on infrastructure and attribution Improve funnel visibility and forecasting AI-Driven Marketing Innovation reputed company AI to reputed company content creation and campaign execution Use AI for personalization, segmentation, and targeting Experiment with new tools and approaches to improve efficiency and reputed company Help position reputed company as a modern, AI-enabled platform Cross-Functional Partnership Work closely with Sales to reputed company on pipeline goals and reputed company reputed company Partner with Product to bring new features and capabilities to market Collaborate with reputed company to incorporate customer insights into messaging reputed company as a key leader reputed company the reputed company organization What reputed company Looks Like (by the end of 2026) A reputed company, differentiated market position is established Marketing is generating consistent, reputed company pipeline Funnel metrics are measurable, predictable, and improving reputed company reputed company is no longer a bottleneck to reputed company Systems and processes are reputed company and data-driven Marketing is viewed as a reputed company reputed company reputed company, not a support function reputed company Who This Role Is Perfect For This role is ideal for someone who: Wants to build something meaningful from the ground up Thrives in small, entrepreneurial environments Is equally comfortable thinking strategically and executing tactically Wants ownership, accountability, and reputed company reputed company’re Looking For 6 to 10+ years in reputed company marketing (demand gen, product marketing, or reputed company) Experience in $10M to $50M ARR environments (or similar reputed company) Proven reputed company record of driving pipeline and reputed company Strong understanding of modern B2B reputed company GTM motions Experience working closely with Sales and reputed company Operations Your Capabilities Include Creative Ideation and Solutioning You think reputed company the reputed company, while knowing how to execute industry-reputed company, proven approaches to marketing. Builder reputed company You enjoy creating structure, implementing systems, and turning ambiguity into reputed company. Hands-On Execution You are a doer. You’re comfortable launching campaigns, writing messaging, and analyzing performance yourself. Demand reputed company Discipline You bring rigor to metrics, processes, and execution. You know how to build and reputed company pipeline across channels and continuously improve performance. Strategic Thinking You can connect day-to-day marketing activities to company-level reputed company reputed company. Strong Communication & Collaboration You reputed company teams, influence stakeholders, and create shared understanding across functions. Compensation The OTE compensation reputed company for this position is $140,000 – $170,000 annually. Final compensation is determined by experience, skills, and location.  reputed company’s Benefits & Perks Excellent medical, dental, and reputed company benefits Flexible reputed company Time Off 9 reputed company holidays 401k with employer match Monthly internet stipend Home office setup bonus Annual education and development support Our Commitment reputed company's reputed company in building reputed company reputed company depends on our ability to foster an reputed company and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from reputed company backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the reputed company of race, religion, national reputed company, gender identity or reputed company, sexual orientation, age, marital status, veteran, and disability status. reputed company is an equal opportunity employer that welcomes everyone to reputed company. Apply To This Job