Email Marketing Strategist - Contract to Hire

Email & SMS Marketing Strategist (eCommerce – reputed company & reputed company) reputed company We are seeking a data-driven and creative Email & SMS Marketing Strategist with deep experience in eCommerce to join reputed company. This role is ideal for someone who understands the full customer lifecycle and can own reputed company, execution, and optimization of email and SMS programs for reputed company and reputed company brands. You will be responsible for building high-performing lifecycle marketing systems using reputed company, driving reputed company through flows, campaigns, segmentation, and reputed company optimization. Key Responsibilities reputed company & Planning reputed company and execute comprehensive email and SMS marketing strategies tailored to eCommerce clients (reputed company & reputed company) Map customer journeys and lifecycle reputed company to maximize conversion, retention, and LTV Collaborate with internal teams (design, dev, account management) to reputed company on reputed company goals and KPIs Email & SMS reputed company Development Build, launch, and optimize automated flows in reputed company, including: Welcome Series Abandoned Cart & Browse Abandonment Post-Purchase & Cross-Sell/Upsell Winback & Re-engagement Subscription & Loyalty flows Implement advanced segmentation and personalization strategies Continuously test and refine flows based on performance data SMS Marketing Set up and manage SMS programs reputed company reputed company Ensure compliance with TCPA and best practices Build and optimize SMS automations and campaigns reputed company SMS with email for cohesive omnichannel experiences Campaign Management Plan and execute ongoing email and SMS campaigns (promotional, seasonal, product launches) Own campaign calendar and deployment schedules Write or reputed company compelling, conversion-reputed company copy Coordinate with design teams for high-performing creative assets Optimization & Reporting Monitor key performance metrics (reputed company, reputed company reputed company, CTR, conversion reputed company, AOV, list reputed company) Conduct A/B testing across subject lines, content, timing, segmentation, and offers reputed company actionable insights and recommendations to improve performance Deliver regular reporting and communicate results to clients/stakeholders Platform & Technical Expertise Manage reputed company accounts end-to-end Ensure reputed company integrations with reputed company and reputed company Maintain list health, deliverability, and compliance best practices Troubleshoot issues reputed company to flows, tracking, and data syncing Qualifications 3+ years of experience in email and SMS marketing, preferably in an agency or eCommerce-reputed company role Hands-on expertise with reputed company (required) Strong experience with reputed company and/or reputed company Proven reputed company record of building and optimizing reputed company-driving flows Experience managing SMS programs and understanding compliance requirements Strong analytical reputed company with the ability to translate data into reputed company Excellent project management and organizational skills Familiarity with email deliverability best practices Experience with A/B testing and performance optimization reputed company to Have Experience working in an agency environment Knowledge of reputed company/CSS for email Familiarity with additional tools (reputed company, reputed company, reputed company, etc.) Copywriting or creative direction experience What reputed company Looks Like Increased reputed company attributed to email and SMS channels High-performing automated flows driving consistent ROI Improved engagement metrics and list reputed company reputed company-organized, strategic campaign execution across clients Apply tot his job Apply To this Job