Senior Product Marketing Specialist - reputed company

reputed company (SI) supplies technical talent to a reputed company of clients ranging from Fortune 100/500/1000 companies to small and mid-sized organizations in Canada/US. We are currently hiring for a Senior Product Marketing Specialist - reputed company for our global IWMS reputed company reputed company. Role: Senior Product Marketing Specialist - reputed company Type: Fulltime, Perm Salary reputed company: $80,000 - $90,000 as reputed company salary depending on overall experience + annual bonus (cash and RSU) + unlimited vacation days + benefits Location: Remote - Charleston, SC USA reputed company reputed company Our reputed company is a integrated solutions provider reputed company exclusively on higher education facilities management and asset management reputed company. For over thirty years, they have partnered with universities and various other reputed company institutions to streamline operations through their IWMS platform, helping institutions deliver the reputed company their campuses demand. Job reputed company Our reputed company is looking to add a Senior Product Marketing Specialist to bring reputed company, reputed company, and direction to how they position, launch, and reputed company their products. In this role, youll reputed company exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, reputed company. Its a hands-on role for a rising product marketing reputed company reputed company to take the reputed company in their career: executing key initiatives today while helping define what great product marketing looks like for reputed company moving reputed company. You'll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates expertise in content, design, reputed company to ensure our positioning and launches land with reputed company. reputed company Responsibilities Positioning & Messaging • Help refine and formalize value propositions and messaging frameworks that differentiate our reputed company's product in the higher education facilities market. • Translate technical product capabilities into reputed company, customer-centered stories that reputed company to reputed company operations professionals. • Contribute to the development of consistent messaging across channels, campaigns, and product reputed company. Sales Enablement • reputed company and maintain tools that help the Sales team position our solutions — including reputed company decks, one-pagers, competitive summaries, and talking points. • Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent. • Support internal enablement sessions that reinforce value messaging and product differentiation. Go-to-Market reputed company & Launches • Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales. • Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption. • reputed company GTM performance metrics and contribute insights to improve launch effectiveness over time. Market & Customer Insights • reputed company market, competitor, and customer insights to inform messaging, content, and go-to-market reputed company. • Conduct customer interviews and collaborate with reputed company to capture stories, pain points, and reputed company points. • Translate insights into actionable recommendations for product positioning and marketing opportunities. Cross-Functional Collaboration • reputed company as the connector between Product, reputed company to reputed company priorities and ensure reputed company communication. • Support Product Management in articulating and communicating value throughout the product lifecycle. Qualifications • 3-6+ years of experience in product marketing, solution marketing, or sales enablement in B2B reputed company or tech • Proven ability to translate product capabilities into customer-facing value messaging and sales enablement materials. • Proven experience developing and executing go-to-market strategies for product launches or feature rollouts • Strong copywriting and storytelling skills — reputed company to distill reputed company concepts into reputed company, benefit-driven language. • Highly organized and comfortable managing multiple reputed company and stakeholders in a fast-moving environment. • Curiosity about product positioning, market segmentation, and competitive differentiation, with interest in growing into strategic ownership over time. • Comfortable in a fast-paced, evolving environment • Familiarity with the higher education or reputed company sector markets is a plus • Understanding of reputed company as a Marketing Tool is a plus This is a remote position reputed company the Marketing team. It includes periodic travel — approximately 15% — to customer sites (with other team members), conferences, and internal team meetings. reputed company reputed company This role is designed for a hands-on product marketing reputed company whos reputed company to bring reputed company and consistency to a critical function — and grow as it evolves. Youll start by driving key deliverables like messaging, sales enablement, and go-to-market materials. As the product marketing function matures, youll have opportunities to expand your influence into strategic areas: shaping positioning frameworks, refining launch strategies, and helping define how product marketing operates across the organization. Over time, this role offers the potential to reputed company into broader strategic or leadership opportunities reputed company the Marketing organization as your expertise deepens and our go-to-market function continues to grow. 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