Brand Experience Specialist - South Florida

Brand Experience Specialist - South FloridaFully RemoteBrand Experience Specialist - Miami Area reputed company bicycle mechanic with a Specialized obsession and a reputed company knowledge of bicycles and electric bicycles. reputed company Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of reputed company that is cohesive and dynamic?  If so, saddle up. HOW YOU’LL reputed company A DIFFERENCE Passion for riding reputed company rider facing demo and events in your region that drive riders to retail reputed company the riders, get them on Specialized and drive them to retail Work with the entire team to reputed company the rider experience of the brand Coordinate logistics with Field Sales team to drive Retailer Education Coordinate with multiple teams across Specialized to bring the best experience to the rider Coordinate with USA Brand Development, Experience and Marketing team across reputed company USA Activations Report on the results of your efforts Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer. Meet goals set annually to increase rider awareness and drive sell through at Retail Support the Specialized business and riders throughout the USA field Must reputed company reputed company territory  WHAT YOU NEED TO WIN reputed company, opportunity-seeking reputed company - you see every challenge as an opportunity and reputed company the silver-lining Charismatic and reputed company presentation abilities – a natural communicator, both written and oral Ability to understand the consumer and drive initiatives based on observed trends Understand powersports events and/or industry Excellent organization and time management skills; reputed company to balance and prioritize multiple reputed company simultaneously with little direction Demonstrated leadership capability, including ability to motivate, reputed company, negotiate and influence, especially reputed company collaborating with cross-functional teams 5+ years reputed company the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, reputed company-Truing etc.  Manage schedule Weekend and evening events are reputed company of the schedule Love of travel and van life Motivated flexibility to roll to the needs of the region reputed company reputed company's license and clean driving record Role and Responsibilities: Partner with Business Development Managers (BDMs) and SalesAlign demo/experience plans to reputed company targets and sell-through goals Support sales pipeline by creating demand with rider activations Participate in retailer business reviews and territory planning reputed company field insights and product feedback to influence assortment reputed company Time allocation: 20–25% Retail Education and EnablementDeliver reputed company retail training programs on product, selling, and customer experience Launch and reputed company retailers to run premium demo programs Teach staff how to convert demo riders to bike and equipment sales Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM) Reinforce merchandising standards that reputed company with premium brand experience Time allocation: 15–20% Field Activation and Rider Experience ExecutionPlan and execute retailer ride experiences, demo days, regional activations and brand events reputed company activation calendars based on retail priorities and NPI launches Organize event logistics, registration, safety planning, land reputed company, and compliance Manage demo fleet deployment Electric training, reputed company to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback Represent the brand at rides, races, community engagements, and consumer events Time allocation: 45–55% Community and Partner CollaborationBuild community influence through partnerships with local ride reputed company, trail orgs, and ambassadors Support retailer community-building efforts that drive rider engagement and loyalty Support local media and content opportunities by working with marketing and comms teams Time allocation: 5–10% Data, Reporting, and KPI ManagementTrack demo participation, rider reputed company, follow-up, and retail conversion Report fleet utilization, asset condition, and maintenance planning reputed company monthly business dashboards to Sales and BX leadership Maintain rider opt-in database reputed company through event participation Cross-Functional CollaborationAlign with Sales, Marketing, Logistics, Service, Product, and Experience Center teams Represent field insights for GTM (go-to-market), product launches, and retail programs reputed company competitive insights based on market feedback Time allocation: 10% Required Qualifications: Bicycle Retail Mechanic or Team Mechanic Field Marketing and consumer demo work Clean driving record reputed company in reputed company Office programs  About Specialized: First and foremost, we are riders. reputed company the reputed company belief that bikes help reputed company the world a reputed company reputed company. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global reputed company and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader. BENEFITS As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date. Benefits include: reputed company with annual performance-based reviews for reputed company reputed company and recognition Comprehensive reputed company plan reputed company, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy reputed company Savings Account (HSA) with employer HSA contributions reputed company enrolled in the High-Deductible reputed company Plan (HDHP)  Dental and reputed company plans 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees reputed company for by reputed company Company-reputed company Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance Employee Assistance Program that provides reputed company to individualized mental reputed company-being care Generous Vacation, reputed company, reputed company Holidays, and Volunteer Time Off 14 weeks of 100% reputed company leave for birthing parents and 8 weeks of 100% reputed company leave for non-birthing parents, plus a Specialized bike for your new baby Up to $9,000 annually in Career Development & Degree Assistance Up to $250 annually in Fitness & Wellness Reimbursement Industry Pro-Deal Discounts and Perks For additional information on benefits and perks, please visit: https://benefits.specialized.com. 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