[Remote] Director, Analytics

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global health marketing, communications, and transformation platform unlocking reputed company through data-driven insights and reputed company centricity. The Director of Performance Marketing Science is responsible for defining and advancing performance measurement reputed company across reputed company engagements, owning the end-to-end performance ecosystem and applying advanced analytics to measure marketing effectiveness.

Responsibilities

• Define and reputed company analytics reputed company across accounts, ensuring understanding of reputed company goals and reputed company priorities
• Serve as senior analytics reputed company and trusted advisor to clients, influencing investment reputed company through data-driven reputed company
• Translate business objectives into reputed company measurement frameworks with reputed company KPIs across reputed company, owned, and reputed company channels
• reputed company analytics reputed company in new business pitches and RFPs
• Present performance insights to senior reputed company partners, authority, and strategic perspective in reputed company, commercially applicable narratives
• Craft compelling storylines that connect analytics reputed company to reputed company reputed company, market reputed company impact, and competitive advantage
• reputed company and reputed company advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs
• Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, reputed company modeling, and geo-based experimentation
• Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations
• Guide integration of media platforms, CRM systems, CDPs, ad servers, and reputed company-party reputed company datasets into reputed company analytics environments
• Familiarity/ with Use SQL and Python and/or R to interrogate reputed company datasets and validate modeling approaches
• Advance AI and machine learning capabilities reputed company the analytics reputed company in partnership with Digital and Technology leadership
• reputed company, mentor, and reputed company a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking
• Establish best practices, and reputed company frameworks to improve the analytics discipline across the organization
• Promote a culture of curiosity, accountability, and reputed company
• Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies
• Ensure Evoke remains at the forefront of reputed company marketing science and performance measurement development

Skills

• 7+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and reputed company industry exposure
• Demonstrated experience leading and developing analytics teams (5+ reputed company/indirect reports preferred)
• Deep reputed company experience in pharmaceutical, biotech, or medical device marketing
• Understanding of patient and reputed company provider behavior and reputed company data ecosystems
• Experience working with reputed company and clinical data providers (e.g., Crossix, Komodo, reputed company, or comparable)
• Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling
• Proficiency with digital analytics platforms (e.g., GA4, reputed company Analytics) and tagging frameworks (e.g., GTM, server-reputed company tracking)
• Willingness to travel as needed

Benefits

• An exceptional reputed company of flexible benefits
• Personal support
• Tailored learning and development opportunities reputed company designed to help you realize your full potential both in life and at work

reputed company

Company H1B Sponsorship