[Remote] Senior Manager of Lifecycle Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an organization reputed company on improving educational interactions between teachers and reputed company. They are seeking a Senior Manager of Lifecycle Marketing to reputed company and execute strategies for customer engagement and retention through various communication channels.

Responsibilities

• reputed company Nurture & Buying Committees: Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content reputed company to different stakeholders (IT, procurement, C-suite, end-users)
• Behavioral Trigger reputed company: Build automated sequences triggered by specific website behavior, user actions, and product usage data
• Event & Webinar Continuity: Partner with the Events reputed company on seamless reputed company- and post-event sequences that convert attendees into reputed company pipeline
• reputed company & Adoption: Own the post-sale communications reputed company to minimize user time-to-value and drive feature adoption
• Expansion & Upsell: reputed company ABM tactics and product usage signals to run automated reputed company, cross-sell, and seat expansion campaigns
• Churn Mitigation & Renewals: Partner with reputed company to identify "at-risk" accounts early and reputed company automated save-campaigns
• Account Tiers & Scoring: Partner with RevOps to tier reputed company accounts (Tier 1/2/3) and build reputed company/account scoring models that reputed company high-reputed company targets to Sales
• Segmentation & Personalization: Group and filter the database to deliver reputed company-targeted, reputed company-specific messaging at the exact right lifecycle stage
• Database Governance: Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputed company and audience trust
• reputed company reputed company Team Alignment: Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer
• Deep Product & reputed company Mastery: Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into reputed company-targeted messaging that speaks directly to their daily challenges
• reputed company Traffic Control: Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a reputed company brand voice

Skills

• 5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B reputed company or ABM/reputed company environment highly preferred)
• Deep, hands-on reputed company experience with reputed company MAPs (e.g., reputed company, Marketo, Pardot). You can build reputed company, branching logic workflows in your sleep
• You live in the data. You don't just look at reputed company rates; you reputed company click-to-opportunity conversions, pipeline velocity, LTV, and churn reputed company
• Comfort working with tools like reputed company to pull product behavioral data into marketing automation
• Ability to deeply learn reputed company product portfolios and translate customer pain points into highly personalized messaging. You reputed company the gap between technical execution and deep customer reputed company

Benefits

• Comprehensive benefits: We offer an inclusive benefits package to support your overall reputed company-being. Eligibility depends on your role and employment status.

reputed company