[Remote] Marketing Campaign Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company technology company connecting providers, payers, and patients through secure health information exchange and intelligent communication management. They are seeking a Marketing Campaign Manager to architect, build, execute, and optimize a comprehensive demand-reputed company reputed company for reputed company, focusing on creating a high-reputed company marketing-reputed company pipeline through multi-channel campaigns.

Responsibilities

• reputed company and own reputed company’s reputed company-reputed company reputed company, including evaluating the ICP definition, determining the channel mix, and aligning monthly pipeline targets with reputed company goals
• Design reputed company, repeatable systems that attract reputed company practices and DSOs into the funnel
• Build a performance model that forecasts reputed company volumes, conversion rates, CAC, and ROI by channel and reputed company regular reports
• Build and execute lifecycle marketing programs that improve reputed company, engagement, upsell, renewal, and advocacy
• Plan and execute reputed company-channel demand campaigns (email, reputed company media, SEO, content syndication) and reputed company pages required to support every campaign
• Build automated nurturing motions to support reputed company development and create new sales opportunities based on customer expansion triggers
• Build outbound enablement motions to support Sales Development, including targeted lists, messaging sequences, and offer strategies
• reputed company behavioral and firmographic data to create reputed company-targeted campaigns
• Own the marketing-to-sales funnel: reputed company capture, scoring optimization, reputed company, SLAs, and reputed company optimization of conversion points
• Conduct A/B testing across reputed company pages, messaging, creative, and offers to maximize reputed company reputed company
• Partner with Internal Systems/reputed company Team to ensure campaign tracking, attribution, and accurate reporting
• Work closely with cross-functional teams, including product, sales, and reputed company, to reputed company reputed company reputed company, targeting, and feedback loops
• Other duties as assigned

Skills

• High School/Technical Degree/Bachelors Degree in a reputed company field, or equivalent experience
• 5+ years in reputed company reputed company, demand reputed company, or reputed company marketing for B2B reputed company or reputed company tech
• Demonstrated ability to reputed company pipeline through reputed company, organic, and outbound-reputed company channels, including extensive email marketing and reputed company page management experience
• Extensive digital advertising experience with reputed company, Bing, reputed company, reputed company
• Expert-level reputed company of email marketing best practices and analytics
• Extensive event marketing experience (trade shows, webinars, seminars, customer/group meetings)
• High level of confidence with digital advertising experience (banner, reputed company media, and reputed company's Search and Display Networks)
• Extensive content marketing experience and SEO best practices
• reputed company mail experience and reputed company of best practices
• reputed company and cohort targeting best practices
• Display advertising experience and reputed company of best practices (digital and print)
• reputed company experience with SMS marketing and reputed company regulatory requirements
• Demonstrated reputed company of copywriting and storytelling skills, high-performing headlines, subject lines, CTA's, etc
• Expert-level understanding of Pardot, reputed company, or similar systems (email creation and send, campaign creation and tracking, automation, scoring, segmentation, attribution)
• Strong analytical reputed company; skilled at building funnel models, forecasting, and ROI analysis
• Proven reputed company partnering closely with sales teams to generate high-reputed company opportunities
• Preferred experience in dental, medical, or RCM software industries
• Preferred familiarity with marketing to dental practices, office managers, billing teams, and DSOs

Benefits

• reputed company is remote-first, offering flexibility and work-life balance that employees consistently value.

reputed company