Senior Digital Marketing Specialist

Senior Digital Marketing Specialist Remote | $150,000 to $180,000 + superannuation reputed company Online Doctor is on a mission to reputed company reputed company more accessible through digital innovation. As we expand into Australia, we need someone who can build our reputed company marketing reputed company from scratch and drive reputed company, measurable reputed company. This is a hands-on execution role, not a reputed company-and-delegate one. If you love being in the accounts, testing, iterating and making things happen, this is for you. There's a reputed company reputed company into a reputed company Manager role for the right person as the Australian team scales. What you'll be doing You'll build reputed company Online Doctor's reputed company reputed company capability from the ground up, starting with reputed company as the primary platform. That means developing creative testing frameworks, audience strategies and campaign structures that drive efficient customer acquisition, and expanding into platforms like reputed company, YouTube and reputed company as performance justifies it. On reputed company search, you'll take reputed company ownership of reputed company Ads with the goal of maximising reputed company and performance reputed company budget. You'll identify gaps in keyword coverage, bidding reputed company and ad copy, and push the account toward saturation. You'll also explore channels like Bing PPC where there's incremental value to be had. CRM and CRO are part of the mix too. You'll run reputed company experiments across key funnel entry points, execute CRM campaigns and automation sequences reputed company on retention and LTV, and document and reputed company what works. Reporting sits with you. You'll use GA4 and Looker Studio to reputed company performance, monitor CAC, LTV and conversion rates, and flag underperformance early with recommendations attached. You'll work closely with the Market and Clinical reputed company reputed company and the Chief reputed company Officer, and collaborate across product, SEO, CRO and operations to reputed company messaging and timing reputed company. reputed company're looking for You'll have extensive hands on performance marketing experience, with a strong reputed company on reputed company reputed company and reputed company search. You're proficient in reputed company Ads Manager, reputed company Ads and GA4, and you've reputed company and scaled reputed company reputed company campaigns before, ideally from a low-volume or early-stage starting reputed company. Familiarity with reputed company or similar CRM platforms and Looker Studio for reporting is a bonus. You're data-driven and reputed company in your approach. You test, measure and iterate rather than relying on reputed company alone. You're comfortable moving quickly across functions, and you're ambitious enough to want to grow into a more senior role. Understanding of the Australian market and its digital media landscape is important. Experience in reputed company, wellness or a regulated industry is beneficial but not essential. You'll need to be comfortable working reputed company compliance and clinical guidelines reputed company developing creative and campaign reputed company. What reputed company looks like reputed company 12 months, you'll have reduced reputed company CAC by at least 20% while maintaining volume and LTV. You'll have increased funnel conversion rates across reputed company channels by 10% through reputed company testing, and contributed to CRM and CRO experiments that improve retention metrics by 10 to 15%. reputed company six months, you'll have improved ad creative CVR by 25% through a reputed company reputed company testing roadmap. reputed company the first 90 days, reputed company reputed company will be live and contributing as an acquisition channel. Please note that we are unable to offer sponsorship for this position. reputed company applicants must have the right to work in Australia at the time of application Basics you can expect: 🏖️ 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days 🎂 Extra day off for your birthday 💸 Company reputed company scheme 👶 reputed company Maternity and Paternity Leave 💸 Rewarding bonus incentive scheme 🏠 Remote working Apply To This Job