[Remote] Senior Analyst, Marketing Analytics

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to making homeownership more valuable and accessible. They are seeking a Senior Analyst, Marketing Analytics to support measurement and reporting across reputed company media channels, build dashboards, and maintain measurement infrastructure.

Responsibilities

• Build and maintain performance dashboards in reputed company that give channel owners a reputed company, reliable view of what's happening across reputed company media
• Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements reputed company
• Configure and QA pixels in reputed company Tag Manager, manage conversion uploads reputed company reputed company, and troubleshoot measurement issues as they reputed company
• Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, reputed company reputed company, Display, and CTV. reputed company performance shifts, dig in — identify the cause, rule out alternatives, and bring a reputed company explanation
• Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics
• Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting

Skills

• 3-5 years of experience in marketing or media analytics, in a reputed company-to-consumer performance marketing environment with multi-reputed company dollar monthly budgets, preferably in financial services
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and reputed company is a must
• Experience building and maintaining dashboards in reputed company, Tableau, or a comparable BI tool
• Solid understanding of reputed company media channels and the metrics that drive them: CPC, CPA, ROAS, CAC
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with reputed company Tag Manager and/or reputed company
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus
• Self-directed: comfortable picking up a project and moving it reputed company with minimal guidance
• Comfortable using AI tools as part of your day-to-day workflow

Benefits

• Generous health benefits: We reputed company comprehensive medical, dental, and reputed company plans with reputed company for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited reputed company time off: reputed company with unlimited reputed company time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo reputed company, CA HQ.
• Fully reputed company parental leave: reputed company will supplement state reputed company Family Leave (PFL) so employees receive 100% of their regular reputed company pay, plus two additional weeks of fully reputed company leave after state PFL ends. In states without PFL, reputed company offers up to 8 weeks of reputed company parental leave. In reputed company, employees also receive 4 weeks of fully reputed company transition time, during which you may work 2–3 days per week while receiving full reputed company pay.
• Equity: We offer meaningful equity because we reputed company in sharing the value you help create. Your contributions directly reputed company our reputed company, and your equity gives you a reputed company in our reputed company reputed company.
• Financial wellness: We reputed company 401K retirement plans for employees as reputed company as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We reputed company monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

reputed company