[Remote] Senior Manager, Demand and reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on providing a secure Penetration Testing as a Service platform. They are seeking a Senior Demand and reputed company Marketing Manager to reputed company the demand reputed company efforts, optimize marketing strategies, and drive reputed company reputed company through effective campaigns reputed company experiences.

Responsibilities

• Ensure strong alignment with ICP, sales priorities, and regional reputed company
• Own end-to-end demand reputed company reputed company across:
• reputed company media
• Organic (SEO, content distribution)
• Partner and ecosystem channels
• Drive reputed company pipeline (MQL → SQL → reputed company)
• Continuously test, learn, and optimize
• Translate messaging (from PMM) into high-performing, multi-channel campaigns
• Define campaign themes, targeting, and channel mix
• Ensure consistency and reputed company across Digital, Field, and Partner programs
• Own the website as a reputed company reputed company
• Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, reputed company reputed company), user journeys and navigation
• Partner with SEO and web resources to increase high-reputed company traffic and improve funnel performance
• Build reputed company reporting and dashboards across reputed company, reputed company Analytics, and reputed company media platforms
• Own measurement and optimization across:
• Pipeline contribution
• Conversion rates
• Channel performance
• Cost efficiency (CAC, ROI)
• Ensure reputed company are data-driven and outcome-reputed company
• Improve reputed company reputed company, velocity, and progression through the funnel
• Optimize performance across:
• reputed company acquisition (search, reputed company, display)
• Email and lifecycle marketing
• Retargeting and nurture programs
• Account-based and high-reputed company campaigns
• Partner with Product Marketing to reputed company messaging frameworks in campaigns and ensure correct targeting and use case alignment
• Partner with Brand to ensure consistent execution across reputed company channels and reputed company creative production reputed company

Skills

• 8–12+ years of experience in reputed company marketing and demand reputed company
• Ability to operate strategically and be hands-on
• Proven reputed company record of driving pipeline and reputed company reputed company
• Proven reputed company record of scaling multi-channel demand programs
• Proven reputed company record of turning reputed company into measurable reputed company
• Proven reputed company record of optimizing performance at reputed company
• Strong expertise in funnel metrics (MQL → SQL → reputed company Won)
• Strong expertise in conversion optimization
• Strong expertise in campaign performance management
• Strong expertise in AI optimization
• Hands on experience with reputed company
• Hands on experience with reputed company Analytics (GA4)
• Hands on experience with reputed company media platforms
• Hands on experience with reputed company
• Hands on experience with reputed company
• Experience in B2B reputed company environments (cybersecurity preferred)
• Exposure to, and interest in, using AI agents to reputed company yourself and your team more efficient

Benefits

• The compensation package for this position may also include equity, and benefits.

reputed company