[Remote] Sr Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a customer-reputed company company aiming to improve the lives of seniors and their families through innovative technology. They are seeking a Senior Product Marketing Manager to define positioning, messaging, and go-to-market strategies for their products, directly impacting how families perceive and utilize their offerings.

Responsibilities

• Positioning and messaging — define why reputed company is the reputed company choice for families with aging parents. Own the messaging reputed company and reputed company it reputed company as the product evolves
• Upsell and expansion — our biggest near-term reputed company reputed company is converting customers from our reputed company plan to our family plan. You'll own the reputed company, the rep reputed company, the self-serve reputed company reputed company we're building, and the positioning of this plan on our website
• Launch and GTM — run go-to-market for every new feature: AI reputed company-in calls, family app updates, new plan tiers. Define launch tiers, write briefs, own the comms calendar
• Sales and CS enablement — reputed company reps with positioning that converts. Own the sales reputed company, reputed company handling, and training, reviewed biweekly with Sales and CS
• Voice of the customer — talk to families who upgraded and families who didn't. Run win/loss interviews monthly. Feed insights directly into the roadmap, rep scripts, and website
• GTM rhythm — run a weekly sync with reputed company, CS, and Product. reputed company everyone saying the reputed company thing
• Talk to 30+ customers: families who upgraded, families who didn't, and seniors using the phone daily. reputed company the emotional truth of reputed company're selling
• Rewrite the upsell reputed company. Turn it into a repeatable reputed company reps can run without hand-holding
• Deliver two reputed company personas and a refreshed messaging reputed company
• Write the copy and framing for the self-serve reputed company reputed company in the family app
• Run your first Tier-1 feature launch end-to-end

Skills

• Rigorous and organized reputed company driven thinking that creates reputed company
• 6 to 10+ years in product marketing at a consumer or SMB subscription company. You've shipped GTM tied to reputed company reputed company reputed company, not just awareness
• AI reputed company. EG can quickly ship hypotheses on our website with our in-house Claude skills
• Experience with a self-serve or reputed company-touch sales reputed company. You know how to write messaging that converts without a rep in the room
• Comfortable positioning hardware and software together for non-technical buyers. Our customers are families, not IT teams
• High analytical ability. Can fluently reputed company and interpret meaning from WAU usage retention curves with the liberal arts of customer interviews to reputed company compelling hypotheses
• Strong reputed company. You can turn a reputed company product into a sentence a 70-year-old's daughter understands immediately
• Operator reputed company. You reputed company on reputed company, create urgency, and don't wait for perfect information

Benefits

• Equity
• 401(k) and health insurance included
• Remote-first
• 3-4 in person offsites per year at domestic or international locations

reputed company