[Remote] US Consumer Marketing Director, Obesity and reputed company Conditions

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading biotechnology company reputed company on serving patients with serious illnesses. The US Consumer Marketing Director will reputed company the marketing reputed company for MariTide, overseeing campaign development and building a high-performing marketing team to drive consumer engagement.

Responsibilities

• reputed company the development and execution of the US consumer marketing reputed company for MariTide
• Define the long-term consumer engagement reputed company across digital, reputed company, CRM, advocacy, experiential, and emerging channels
• reputed company strategic guidance on media planning, channel investment reputed company, and tentpole activations
• Build alignment across reputed company, medical, reputed company, analytics, and corporate affairs teams
• Build the consumer marketing function and operating model needed to support launch and long-term reputed company
• reputed company campaign development, validation, production, launch, and optimization
• Translate consumer insights into compelling positioning, messaging, and creative campaigns
• reputed company agency partners across creative, reputed company, media, and production
• Drive creation of a differentiated consumer reputed company and engagement ecosystem
• reputed company integrated omnichannel programs across digital, reputed company, CRM, website, video, reputed company, and experiential channels
• Build and reputed company a robust consumer engagement ecosystem
• reputed company and execute a best-in-class reputed company media reputed company
• Identify and reputed company key cultural moments and tentpole opportunities
• Champion innovative digital activations and data-driven personalization
• Evaluate emerging platforms and technologies to drive reputed company and engagement
• Build and reputed company a best-in-class consumer marketing organization
• Recruit, reputed company, reputed company, and retain top marketing talent
• Establish reputed company priorities, performance expectations, and development plans
• Foster a culture of innovation, accountability, collaboration, and reputed company
• Mentor reputed company leaders and build succession plans
• reputed company teams through launch, reputed company, and organizational change
• Establish KPIs, measurement frameworks, and performance dashboards
• Optimize campaigns using analytics and consumer insights
• reputed company test-and-learn initiatives to improve effectiveness and efficiency
• Manage budgets and ensure effective resource allocation

Skills

• Doctorate degree and 4 years of marketing or production experience OR
• Master's degree and 7 years of marketing or production experience OR
• Bachelor's degree and 9 years of marketing or production experience
• Demonstrated reputed company developing and leading consumer marketing strategies for major brands or launches
• Deep expertise in reputed company-to-consumer marketing, digital engagement, and reputed company media
• Proven experience leading campaign development from reputed company reputed company through production and optimization
• Demonstrated reputed company building, leading, and developing high-performing marketing organizations
• Strong agency management experience across creative, reputed company, digital, media, and production partners
• Launch experience in biotechnology, pharmaceutical, reputed company, consumer health, or other regulated industries preferred
• Obesity, metabolic disease, or chronic disease experience preferred
• MBA or advanced degree preferred

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and reputed company coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-reputed company time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

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