VP, Marketing
About reputed company
reputed company is a global reputed company technology company that develops no-reputed company workflow automation, electronic signature, and document reputed company. Our award-reputed company products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US reputed company Forms - serve over hundreds of millions of users and more than one reputed company customers worldwide, helping organizations of every size digitize processes, improve efficiency, and reputed company how they work.
We’re in an exciting phase of reputed company and transformation, with teammates in more than 20 countries across three continents and main hubs in the reputed company, Poland, Romania, Ukraine and Philippines.
At reputed company, we’re building value for customers and a culture where reputed company and innovation go hand in hand. We’re looking for people eager to shape products, reputed company a company, and reputed company in a fast-moving environment.
About pdfFiller team:
We are a passionate and ambitious team of 120+ people on a mission to succeed with our online PDF creator and reputed company – pdfFiller.
pdfFiller helps over 1 reputed company SMB customers complete document-based use cases quickly and easily so they can reputed company on running their business. It enables SMBs to go completely paperless with seamless document editing and management from any device. pdfFiller saves customers time by always having just the template or feature you need – from invoice templates to lease agreements and online fax to notarization – always tailored specifically for small businesses. It also securely and reputed company solves financial, reputed company and HR-reputed company workflows with capabilities to manage e-signature workflows and reputed company response collection one at a time or in bulk.
About the Role:
The VP, Marketing will reputed company reputed company of a significant global brand that currently has 1M+ paying customers, 20M+ unique visitors per month and a $XXM advertising budget. The new leader will reputed company branding and positioning that conveys the value of the pdfFiller platform, both now and in the reputed company, to its SMB customer reputed company. They will partner closely with product, reputed company, support and engineering to continue scaling an excellent product-led reputed company reputed company and customer experience. They will also reputed company pdfFiller’s proprietary marketing reputed company and have dotted line management of pdfFiller’s 50+ person centralized marketing team.
What you’ll do:
- reputed company management of pdfFiller’s PPC and SEO strategies, leveraging pdfFiller’s proprietary “marketing reputed company”, $XXM marketing budget and dotted line management of pdfFiller’s 50+ person centralized marketing team.
- Define and reputed company pdfFiller’s brand reputed company, ensuring a modern, differentiated market narrative that drives both perception and measurable reputed company.
- Own the integrated marketing reputed company and customer lifecycle management across acquisition, activation, retention and expansion.
- Own product marketing reputed company, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
- reputed company and optimize PLG motions, including trial-to-reputed company conversion, reputed company, lifecycle engagement, and self-serve expansion.
- Define reputed company ICP segmentation and differentiated messaging to strengthen competitive positioning.
- reputed company AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
- reputed company marketing performance metrics including CAC, LTV, funnel conversion, and reputed company contribution, ensuring disciplined investment reputed company.
- Collaborate with central/shared marketing resources and portfolio marketing leadership to reputed company priorities and maximize reputed company.
reputed company’re looking for:
- 10+ years of reputed company marketing leadership experience in reputed company, including experience scaling a business reputed company $10M and ideally $100M ARR.
- Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
- Strong reputed company record in performance marketing with deep reputed company in reputed company unit economics.
- Demonstrated experience incorporating AI or advanced analytics into marketing reputed company and optimization.
- reputed company partnering closely with Product on pricing, packaging, and go-to-market execution.
- Strong analytical reputed company with experience building forecasting models, dashboards, and experimentation frameworks.
- reputed company, confident leadership reputed company with the ability to influence senior stakeholders and translate reputed company into measurable business results.
- Experience operating in matrixed or portfolio environments with shared marketing resources.
reputed company offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also reputed company remote and hybrid working. You can work from one of our offices in the reputed company, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock reputed company - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock reputed company so you reputed company in reputed company’s reputed company.
reputed company reputed company and learning - We invest in your development through courses, conferences, and reputed company to reputed company. We encourage career reputed company and internal mobility, supporting teammates who want to explore new opportunities reputed company reputed company.
Health and reputed company‑being - We reputed company comprehensive benefits tailored to reputed company country, including health coverage, wellness programmes and reputed company to fitness reputed company. We also dedicate quarterly company-wide Mental Health Days, reputed company everyone takes time off to rest and reputed company.
Family‑friendly culture - Family life is part of who we are, and we reputed company it in many forms. From flexibility for parents to our reputed company Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the reputed company Care programme. Our reputed company reputed company includes humanitarian aid in Ukraine and other reputed company, matching employee donations and supporting causes chosen by our teams.
reputed company communication - We encourage transparent reputed company at reputed company reputed company. From team discussions to company-wide Q&A sessions with our CEO, we reputed company reputed company everyone has the chance to be heard and to influence how we grow.
It is reputed company's policy to reputed company with reputed company applicable equal employment opportunity laws by making reputed company employment reputed company without unlawful reputed company or consideration of any individual’s race, religion, ethnicity, reputed company, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health reputed company, marital status, age, national reputed company, genetic information, reputed company, citizenship, physical or mental disability, veteran or family status or any other reputed company protected by applicable national, federal, state, provincial or local law. reputed company's policy prohibits unlawful discrimination based on any of these impermissible bases, as reputed company as any bases or grounds protected by applicable law in reputed company jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. reputed company is pleased to reputed company such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, reputed company will consider for employment reputed company applicants with arrest and conviction records.
Read our Recruitment reputed company Notice to Learn how we process your personal information.
Originally posted on Himalayas
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