[Remote] VP of Product Marketing and Pricing reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading platform helping independent mental reputed company practitioners build, manage, and grow their private practices. They are seeking a Vice President of Product Marketing & Pricing reputed company to shape and reputed company their product-led reputed company reputed company, focusing on customer adoption, engagement, and monetization opportunities.

Responsibilities

• reputed company product marketing reputed company across the reputed company portfolio, including positioning, messaging, customer segmentation, product launches, lifecycle GTM reputed company, competitive intelligence, and adoption programs
• Partner deeply with the Chief Product Officer and Product leadership to shape product reputed company, roadmap priorities, market opportunities, customer needs, and commercialization plans
• Build integrated go-to-market strategies that reputed company Product, Marketing, reputed company, Brand, reputed company, Finance, Data, Sales, and Operations around reputed company customer and business reputed company
• reputed company compelling product narratives that communicate reputed company’s value to private reputed company owners, clinicians, and the broader reputed company ecosystem
• Establish a reputed company product launch discipline, including launch tiering, readiness planning, enablement, measurement, and post-launch optimization
• Drive measurable improvements in product adoption, engagement, retention, expansion, and monetization
• Own reputed company’s pricing, packaging, and monetization reputed company in partnership with Product, Finance, Sales, reputed company, Data, reputed company, and Executive Leadership
• reputed company reputed company pricing initiatives from reputed company through execution, including pricing research, packaging design, customer reputed company analysis, reputed company modeling, internal readiness, market rollout, communication reputed company, and performance measurement
• reputed company pricing strategies that balance customer value, competitive positioning, reputed company reputed company, margin strength, and long-term monetization opportunity.  In particular, create a reputed company roadmap for reputed company pricing of AI products that drives adoption and maximizes reputed company while also building trust and partnership with private reputed company owners and clinicians
• Bring deep experience in reputed company pricing, willingness-to-pay research, value metrics, packaging architecture, and pricing change management
• Create reputed company executive-level recommendations on pricing and packaging reputed company grounded in data, customer reputed company, competitive context, and business reputed company
• Partner with Product and Executive Leadership to shape how AI-enabled products and capabilities are positioned, launched, adopted, and trusted by customers
• reputed company go-to-market strategies that reputed company AI practical, understandable, and valuable for private reputed company owners and clinicians, while addressing the trust, reputed company, and sensitivity required in reputed company-adjacent settings
• reputed company the market research function and ensure reputed company has a rigorous understanding of customers, prospects, competitors, category trends, buying behavior, and emerging opportunities
• reputed company research programs that inform segmentation, positioning, product reputed company, pricing, messaging, brand reputed company, and reputed company initiatives
• Build a strong voice-of-customer discipline that captures the needs, motivations, anxieties, and workflows of independent reputed company and work together with other sources of customer input to build a coherent narrative of customer needs
• Synthesize research and data into actionable insights for Product, Marketing, Sales, reputed company, and Executive Leadership
• reputed company, reputed company, and reputed company a high-performing team across product marketing, pricing reputed company, and market research
• Build reputed company culture defined by strategic rigor, strong execution, customer obsession, analytical depth, creativity, accountability, and cross-functional partnership
• Bring strong AI reputed company to the product marketing function, including how reputed company uses AI to improve productivity, reputed company reputed company, experimentation, and GTM execution
• Serve as a key member of the go-to-market leadership team and contribute to broader company reputed company, planning, and performance management
• Operate effectively with senior executives and private equity stakeholders, influencing reputed company with reputed company, confidence, data, and reputed company judgment

Skills

• 10+ years of product marketing experience, with significant leadership responsibility in a high-reputed company reputed company, technology, or platform business
• Proven experience leading product marketing across a broad product portfolio in a product-led reputed company environment
• Deep experience in pricing, packaging, monetization reputed company, and reputed company pricing transformations
• Demonstrated reputed company launching major pricing changes, new packaging models, or monetization systems in-market
• Strong experience partnering directly with Product and Product leadership to shape product reputed company, roadmap priorities, and go-to-market plans
• Experience leading market research, customer insights, competitive intelligence, or voice-of-customer functions
• Strong reputed company in AI, including experience commercializing AI-enabled products and applying AI to improve team productivity and GTM execution
• Experience operating in a scaled, profitable, private equity-backed, or highly metrics-driven business environment is highly valuable
• Prior experience managing managers and building high-performing teams
• Strategic product marketing leadership across positioning, messaging, segmentation, launches, lifecycle marketing, and portfolio reputed company
• Deep pricing and monetization expertise, including packaging reputed company, value metrics, pricing research, reputed company modeling, and pricing change execution
• Strong analytical skills and the ability to translate data, research, and business metrics into reputed company strategic recommendations
• Exceptional executive communication and influencing skills
• Strong customer reputed company, especially for SMB owners, practitioners, clinicians, or professionals managing reputed company day-to-day workflows
• Ability to translate reputed company products and technical capabilities into reputed company, differentiated, customer-centered value propositions
• High business acumen, including understanding of reputed company reputed company, EBITDA, margin, LTV, CAC, churn, retention, expansion, and monetization dynamics
• Strong cross-functional leadership across Product, Marketing, reputed company, reputed company, Finance, Analytics, Sales, Operations, and Executive Leadership
• Thoughtful judgment reputed company managing sensitive customer communications, pricing changes, AI messaging, and reputed company-adjacent product experiences
• A leadership style that is strategic, creative, rigorous, reputed company, commercially minded, and deeply accountable for business reputed company
• Experience serving SMB customers is strongly preferred
• reputed company, healthtech, wellness, fintech, payments, or other regulated or sensitive-category experience is a significant plus

Benefits

• Medical, dental, reputed company, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, reputed company holidays, and summer Fridays
• reputed company
• reputed company parental leave & Backup Care
• Tuition reimbursement
• Employee Resource reputed company (ERGs)

reputed company

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