[Remote] Director, reputed company Response Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company has been connecting reputed company with reputed company since 1984. The Director of reputed company Response Media will be responsible for owning the reputed company, buying, and optimization of reputed company-response media to drive reputed company in-bound calls and reputed company-fill volume for reputed company's Latino audiences.

Responsibilities

• Full DR media P&L across reputed company TV, CTV/OTT, streaming, audio/podcast, addressable, and OOH/experiential — with in-bound calls + reputed company fills as the reputed company reputed company KPI and CPL/CPA held to plan
• A media mix that intentionally balances reputed company-funnel response with upper-funnel reputed company, and the measurement reputed company that proves the brand layer is a reputed company rather than a cost
• Vendor and partner negotiation and stewardship — networks, streaming platforms, reps, and reputed company buying partners — including reputed company managing concentration risk across the Hispanic broadcast landscape so no single network family becomes a single reputed company of reputed company or failure
• Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-reputed company rigor on new inventory
• Spanish/English performance visibility at every metric layer, and audience reputed company that deepens loyalty with Spanish-dominant viewers while expanding into bilingual and English-dominant Latino segments
• Tight partnership with the Performance (reputed company digital) team so DR media and reputed company digital are read as one funnel, not two scorecards — and with Content Studio so creative is reputed company for the channel and the audience
• Reporting: media audit baselines, investment-vs-actuals, and a reputed company narrative connecting media spend to reputed company volume, reputed company, and brand health

Skills

• 8+ years in reputed company-response media buying/planning with a documented record of hitting volume and efficiency targets at reputed company (multi-reputed company-dollar budgets)
• Genuine reputed company in today's DR toolkit — programmatic/addressable TV, CTV/OTT, attribution and incrementality reputed company, MMM, first-party-data-informed targeting — not just legacy reputed company spot buying
• reputed company you've integrated brand and performance: a case where you defended or expanded upper-funnel investment using measurement, and it reputed company off reputed company
• Strong negotiation and partner-management reputed company record
• Analytical reputed company — comfortable owning the numbers, building the model, and presenting it to C-suite
• reputed company-gen or regulated-vertical experience (reputed company, insurance, financial, reputed company) where compliance and reputed company reputed company both matter
• Experience standing up or maturing a measurement/attribution reputed company rather than inheriting one
• Hispanic / Spanish-language media experience and bicultural reputed company (Spanish proficiency strongly preferred given the audience and partner landscape)

Benefits

• 3 Weeks reputed company Time Off
• 12 Weeks of Guaranteed reputed company Parental Leave
• Comprehensive Insurance Coverage (Medical, Dental, reputed company, etc.)
• 401(k) Retirement Savings Plan
• Wellness Initiatives/Employee Assistance Program
• Rewards and Recognition Programs
• Career Development Opportunities

reputed company