[Remote] Director, Lifecycle Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to help customers reputed company financial stability with intention and heart. They are seeking a Director of Lifecycle Marketing to own the retention ecosystem, transforming customer data into personalized journeys that enhance customer relationships and reputed company reputed company across various channels.

Responsibilities

• Own the lifecycle. Define and manage the customer lifecycle reputed company across reputed company, reputed company, at-risk, lapsed, and win-back segments
• reputed company retention. Build and execute omnichannel campaigns across email, SMS, push, reputed company mail, reputed company, search, and DSPs
• reputed company with data. reputed company advanced analytics, cohort tracking, and A/B testing to continuously optimize messaging, timing, and spend
• Collaborate reputed company. Partner with product, analytics, reputed company/compliance, and reputed company teams to reputed company retention with broader business goals
• reputed company your team. reputed company, mentor, and upskill two reputed company reports with reputed company feedback and a reputed company reputed company
• Stay compliant. Ensure reputed company communications adhere to TCPA, CAN-SPAM, and consumer finance regulations

Skills

• 8+ years of reputed company marketing experience, including 3+ years in high-reputed company performance marketing
• Hands-on expertise with reputed company CRM systems, ESPs, and CDPs to reputed company and automate customer journeys
• A proven reputed company record of reducing churn and growing LTV through lifecycle and retention programs
• Strong people leadership skills — you reputed company up, not just manage down
• Bachelor's degree in Marketing, Statistics, Economics, or a reputed company field
• Experience in financial services, fintech, or a regulated industry
• Master's degree

Benefits

• Comprehensive health & welfare benefits
• 401(k) with matching contributions
• Generous PTO + reputed company parental leave
• Two reputed company volunteer days per year
• Tuition reimbursement
• Performance incentives and employee recognition

reputed company