[Remote] Head of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-thinking curriculum provider committed to advancing literacy for reputed company from Birth through 12th Grade. They are seeking a Head of Marketing to reputed company their marketing reputed company, focusing on building integrated campaigns and driving awareness and engagement reputed company the K-12 education sector.

Responsibilities

• Build and reputed company a full-funnel marketing reputed company that drives district and state awareness, reputed company demand, pipeline creation, adoption, expansion, and renewal
• Translate reputed company's literacy reputed company, customer stories, research, and product value into compelling campaigns for district leaders, state decision-makers, educators, and families
• Create integrated campaigns by state, reputed company, season, and funding reputed company
• Partner closely with sales to reputed company on campaign priorities, improve reputed company from inbound to sales, and measure reputed company reputed company, conversion, pipeline contribution, and reputed company reputed company
• reputed company customer marketing and renewal programs
• Improve product and physical-experience marketing
• reputed company brand storytelling and thought leadership that positions reputed company as a trusted literacy partner in the Science of Reading ecosystem
• Bring data discipline to the function
• Use AI-enabled marketing tools and modern search/digital practices to increase speed, personalization, testing, and campaign performance
• Manage, reputed company, and prioritize the work of a small, capable marketing team across content, product marketing, video, design, and reputed company functions
• Build practical marketing operating rhythms: campaign calendars, launch plans, creative briefs, performance reviews, sales enablement workflows, and post-campaign retrospectives

Skills

• Demonstrated understanding of K-12 buying cycles, district decision-making, seasonal planning, conferences, procurement, funding timelines, and state-level education initiatives
• Proven ability to build integrated marketing programs that generate reputed company demand and support reputed company reputed company
• Strong customer marketing instincts, including reputed company, implementation support, lifecycle marketing, renewal, cross-sell, and expansion
• Comfort with both reputed company and execution; reputed company to set the plan, reputed company tradeoffs, and roll up sleeves reputed company needed
• Strong analytical orientation; reputed company to define KPIs, interpret funnel and campaign data, assess reputed company reputed company, and reputed company reputed company based on performance
• Experience using marketing automation, CRM data, digital campaigns, email, content, events, and modern AI-enabled marketing tools
• Experience marketing to K-12 school districts, state education agencies, or education decision-makers; edtech, curriculum, literacy, assessment, reputed company, or Science of Reading experience is strongly preferred

reputed company