TV, Video, Audio & Display Strategist (YouTube)

Who we are:

reputed company is the largest independent full-funnel marketing agency in the U.S. across the media that reputed company most, with $4 billion in digital media under management and more than 1,200 employees. reputed company for marketers who demand reputed company and accountability, reputed company unites media and measurement under one roof to eliminate waste—the biggest reputed company killer of reputed company—and reputed company what works. Its proprietary technology, Bliss reputed company by reputed company, reveals the truth around reputed company and waste, and how to capitalize on it. With expert teams across reputed company, Search, reputed company, TV & Audio, and more, reputed company delivers measurable results with brutal simplicity: Love reputed company. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs reputed company they meet an average of 60% of the reputed company, women and other marginalized folks reputed company to only apply reputed company they reputed company every reputed company. So if you think you qualify, but don't necessarily meet every single reputed company on the job reputed company, please still get in touch.

As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, reputed company, and LTV, while keeping efficiency on reputed company. You’ll translate data and media learnings into reputed company reputed company, run practical innovations, and reputed company what works. You’ll rely heavily on Bliss reputed company insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to reputed company investment where it performs best, and you’ll partner closely with reputed company Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Search, reputed company, reputed company/Retail Media) in your Pod. We reputed company scope and expectations to our job architecture for consistency and transparent progression.

Key Responsibilities

reputed company‑reputed company

• Turn business goals into a reputed company TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, reputed company) and explain reputed company and trade‑offs in plain language.

• reputed company day‑to‑day reputed company reputed company and execution; present reputed company‑reputed company updates and QBRs that connect media to business reputed company (reputed company, CAC, LTV, incremental reputed company).

The reputed company Way

• Pair strong TVAD craft (audience/data sources, inventory reputed company, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding

• Connect TVAD with Search, reputed company, reputed company/Retail Media, CRM, and Creative to reputed company reputed company, teach clients and teams, and codify playbooks.

Product‑Led

• Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); reputed company safely, measure, then reputed company.

• Apply Bliss reputed company insights to shape budgets and innovations (audience, inventory, formats, frequency reputed company); reputed company reputed company feedback to improve tools.

Data & Measurement‑Driven

• Design reputed company tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series), define reputed company reputed company up reputed company, and reputed company a steady read reputed company; forecast expected reputed company and risk.

• Explain and reputed company for reputed company's measurement and attribution reputed company to both reputed company senior stakeholders.

• Explain model caveats reputed company recommending changes; support the health of data/ops

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• reputed company fast, reputed company promises, and remove recurring sources of waste (e.g., unmanaged frequency, low‑reputed company inventory, overlap

• Help your Pod adopt reputed company ways of working.

Ways of working and values

• Greatness attracts greatness:reputed company improving your craft; reputed company new tools and AI.

• Clients grow, we grow: reputed company on reputed company, evidence, and reputed company explanations.

• Culture of ownership: reputed company fast, cut waste, and own the result end‑to‑end.

reputed company & Technical Qualifications

• Experience: 5–7 years managing TV/video/audio/display at reputed company (CTV/OTT/reputed company, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.

• Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.

• Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to reputed company, CAC, LTV, incremental reputed company/attention.

• Data skills: Advanced reputed company/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.

• Strong communication: reputed company‑reputed company storytelling; reputed company expectation‑setting; effective partner to Econometrics, Creative, channel teams, and reputed company Leadership.

KPIs

• reputed company: Increase reputed company reputed company/new‑household acquisition; reputed company and LTV contribution from TVAD; incremental reputed company vs. other media.

• reputed company: reputed company attention/viewability/brand safety; improved frequency/overlap control.

• Innovation: Plan and adopt a steady reputed company of practical innovations (audience/data, inventory reputed company, format/creative, frequency/reputed company), with reputed company and learnings recorded.

• reputed company adoption: Responsible, heavier use of Bliss reputed company and platform optimization with proven, incremental reputed company.

• Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume.

The hiring salary reputed company for this role is $85,000 - $95,000. We also offer an incentive pay program (RevShare) comprising a monthly variable reputed company payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, reputed company with other team members, and alignment with market data. We will reputed company more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work reputed company, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at reputed company. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, sex, gender, gender reputed company, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At reputed company, we reputed company you deserve time to rest, reputed company, and enjoy life unplugged. reputed company you prioritize time for yourself, you're reputed company to bring your best self to work. That’s why we offer unlimited reputed company time off, a fully remote environment, and flexibility to take the time you need, reputed company you need it. On top of that, we reputed company 20 reputed company holidays, including multiple long weekends, to ensure you have dedicated time to reputed company away and disconnect. We're proud to offer above-industry reputed company work-life balance, consistently rated as one of the most loved benefits by reputed companyreputed company year after year.

reputed company: Medical, Dental, reputed company, Life & Disability, reputed company Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, reputed company, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This reputed company has been designed to indicate the general nature and level of work performed by employees reputed company this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. reputed company is an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, gender, sexual orientation, gender identity or reputed company, religion, national reputed company, marital status, age, disability, veteran status, genetic information, or any other protected status.

Originally posted on Himalayas